Industry

Consumer technology

Understand and empathize with consumers to improve your products and services and drive loyalty


 

Consumer technology Smart home

Empowering consumer technology organizations to succeed

Featured guide

Competitive analysis with UserTesting

Learn how UserTesting can help you better understand your competitive differentiators and identify areas of opportunity.

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How consumer technology organizations build valuable, differentiated product experiences with UserTesting

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Customer story

Ancestry

See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%
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Customer story

Zillow

Check out how UserTesting contributors helped Zillow refine map placement, advertising options, and search listings
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

HP

See how customer feedback helped HP close the empathy gap and increase revenue

Adapt and differentiate with UserTesting

How consumer technology organizations leverage UserTesting

  • Identify and measure difficult-to-capture consumer feelings and behaviors at scale 

  • Use website and product intercepts to capture consumer insights and concerns in the moment

  • See firsthand how consumers interact with products in the real world 

  • Build reliable, lovable products by testing customer journeys, information architecture, and more 

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Check out test templates created by experts

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your products, experience, and services.

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    Feature prioritization

    See how users and customers prioritize different features or projects—and what matters most

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    Product adoption

    Understand what keeps your most loyal customers engaged with your products

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  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional Resources

Guide

Getting user feedback at every stage of the design process

O ne of the most important tools in a designer’s toolbox is feedback. Design...
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Canva

Watch how Canva uses human insight to make design accessible to everyone

Blog

How to increase trust in consumer technology organizations

Tech consumers no longer have the same confidence in the applications and devices as...