UserTesting for consumer technology organizations

Understand and empathize with consumers to improve your products and services and drive loyalty


Consumer technology Smart home

Enabling consumer technology organizations to succeed

Consumers rely on innovative, dependable, and easy-to-use technology to improve their lives. Artificial intelligence is automating and powering everything from home robots to fitness equipment, and the next generation of augmented or virtual reality is just arriving. In other words, consumers have lots of options to consider.

Capture deep consumer experience insights at each stage of the product development process to reduce risk, avoid engineering rework, and increase customer loyalty and retention.

Forrest Wave 2023

How consumer technology organizations build valuable, differentiated product experiences with UserTesting

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Customer story


See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%

Customer story

Zillow + UserTesting

Check out how UserTesting contributors helped Zillow refine map placement, advertising options, and search listings

Customer story

HP + UserTesting

See how customer feedback helped HP close the empathy gap and increase revenue

Adapt and differentiate with UserTesting

How consumer technology organizations leverage UserTesting

  • Identify and measure difficult-to-capture consumer feelings and behaviors at scale 

  • Use website and product intercepts to capture consumer insights and concerns in the moment

  • See firsthand how consumers interact with products in the real world 

  • Build reliable, lovable products by testing customer journeys, information architecture, and more 

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Check out test templates created by experts

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your products, experience, and services.

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    Feature prioritization

    See how users and customers prioritize different features or projects—and what matters most

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    Product adoption

    Understand what keeps your most loyal customers engaged with your products

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  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional Resources

Hero image for ebook Getting Started With User Feedback


Getting user feedback at every stage of the design process

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Templates: Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

Customer story


How Canva uses human insight to make design accessible to everyone