Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Learn why UserTesting is a G2 Leader in User Research

Start here to create great customer experiences

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Blog

Self-service success: turning your customer portal into a retention machine

In today's digital-first world, customer portals aren't just a nice addition to your service...
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Blog

5 practical things businesses should do about AI right now

Almost all company leaders say they expect AI to transform their businesses, but many...
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Blog

Tap into hard-to-reach audiences with live intercept testing

Connecting with the right audience is at the heart of great research. But what...
Photo from the 2023 THiS conference by UserTesting. This post lists 16 great CX conferences to attend.

Blog

16 must-attend CX conferences in 2025 (and how to get maximum ROI from them)

Customer experience (CX) isn’t just changing—it’s evolving at an exponential rate. AI, automation, and...
Photo of 4 call center workers answering customer support calls

Blog

The customer experience crisis in banking contact centers—and how to fix it

“I was so frustrated, I just kept pressing zero until I got a person.”...
Shoppers are concerned about high grocery costs including eggs

Blog

How high grocery prices are reshaping the way America shops

"I made banana bread the other day… it called for four eggs, and I...
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Blog

Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...
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Blog

Understanding preference testing: a comprehensive guide

Preference testing is a key method for figuring out which options users prefer. By...
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Blog

How to test your marketing campaign concepts

A campaign might look great on paper, but how will real customers react? Marketers...
Digital assets for guide: Unlocking audience insights: driving smarter decisions across product, marketing, and UX

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...
Digital assets for guide: How to quickly test real world experiences

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...
Digital assets for guide: How to test mobile apps and websites

Guide

How to test mobile apps and websites

Summary The rules of software success in mobile computing are different from the desktop...
Digital assets for guide: Stay ahead of the competition: how to use customer insights to outsmart your rivals

Guide

Stay ahead of the competition: how to use customer insights to outsmart your rivals

Ready to move beyond guesswork when it comes to your competitors? Competitive intelligence helps...
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Guide

How to test prototypes that lead to confident, customer-centric design

Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...
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Guide

Content that connects: a step-by-step guide to testing messaging that works

Ready to take the guesswork out of your messaging? Content and message testing helps...
Digital assets for guide: a guide to customer first innovation and discovery

Guide

A guide to customer-first innovation and discovery

Unlocking the future of product innovation In today’s fast-paced and competitive business environment, staying...
Digital assets for guide: How to drive product waste out of your development

Guide

How to drive product waste out of your development process

For decades, we’ve been forced to trade off between speed and quality when making...
Digital assets for UserTesting Guide A step-by-step 
guide to fast 
feature prioritization

Guide

A step-by-step guide to fast feature prioritization

Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...
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Report

Pulse Report: Financial Services, Q1 2025

Uncover trends in financial services and how they present both opportunities and challenges in this quarterly Pulse Report.

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Report

G2 Grid® Report for User Research | Spring 2025

Learn why UserTesting is a G2 Leader in User Research

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Report

The loyalty premium: how brand loyalty and consumer trust drive customer retention

What keeps customers coming back in 2025? According to UserTesting’s latest global research study...
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Report

Pulse Report: Media and Entertainment, Q1 2025

Discover how media companies can adapt to rapidly changing shifts in consumer preferences and behaviors and seize new digital opportunities.

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Report

Pulse Report: Healthcare, Q1 2025

Uncover the drivers behind patient trust and how innovative healthcare teams can set themselves apart in an increasingly competitive market in UserTesting's Q1 2025 Healthcare Pulse Report.

Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Learn why UserTesting is a G2 Leader in User Research

Image Assets for Pulse Report: Financial Services, Q1 2025

Report

Pulse Report: Financial Services, Q1 2025

Uncover trends in financial services and how they present both opportunities and challenges in this quarterly Pulse Report.

Pulse Report Q1 2025 - High-Tech page teaser image

Report

Pulse Report: High-tech, Q1 2025

Discover how tech-savvy customers are pushing the boundaries of innovation and what it takes for companies to win in a hyper-competitive, fast-evolving landscape.

Pulse Report - Q1 2025 Retail page teaser image

Report

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers can set themselves apart in an increasingly competitive market in UserTesting's Q1 2025 Retail Pulse Report.

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Ayisha Siddiqah

Upcoming Webinar

May 27, 2025

Moderated vs. unmoderated research: a practical guide to choosing the right method for better insights

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Mike McDowell

Upcoming Webinar

May 28, 2025

Inside the Human Insight Engine

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Michael Mace UserTesting author

Upcoming Webinar

June 5, 2025

Advertising about AI: what resonates and why

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Margaret Williamson

Upcoming Webinar

June 10, 2025

Benchmarking experiences to drive change

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Bobby Meixner

On-Demand Webinar

May 21, 2025

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Alfonso de la Nuez, Strategic Evangelist & Co-Founder at UserTesting
 Michelle Engle
Lija Hogan

On-Demand Webinar

May 20, 2025

Unified, evolved, empowered: the vision behind the UserTesting platform

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Mike McDowell

On-Demand Webinar

May 14, 2025

Unlock what works: how to test messaging and creative to connect, convert, and inspire

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Lacey
Lara White, Senior Director, Digital Marketing and Integrated Campaign Strategy

On-Demand Webinar

May 12, 2025

Launch with confidence: a 6-step framework for high-performing campaigns

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Michael Mace UserTesting author

On-Demand Webinar

May 8, 2025

How to drive product waste out of your development process

Additional resources

Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.