Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

  • The Forrester Wave™: Experience Research Platforms, Q2 2023

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    The Forrester Wave™: Experience Research Platforms, Q2 2023

    Discover why UserTesting is a leader in Experience Research

  • Harvard Business Review Analytic Services Report - Emphasizing Empathy as a Cornerstone of the Customer Experience

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    Emphasizing Empathy as a Cornerstone of the Customer Experience

    Read this Harvard Business Review report to explore the role of empathy in delivering a better customer experience.

  • FORTUNE Brand Studio: The ROI of Customer Empathy Report

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    FORTUNE Brand Studio: The ROI of Customer Empathy Report

    Learn how empathy impacts financial performance from global CEOs.

  • Forrester Study: The Total Economic Impact of The User Testing Insight Platform Cover Image

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    Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

    Discover the economic impact of user research with UserTesting and understand the financial benefits and ROI of UX research.

  • Forrester Guide - Democratize Experience Research: How to scale your research practice by enlisting nonresearchers

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    Forrester: How to Democratize Experience Research

    Learn how to empower teams to gather and act on customer feedback across your organization.

Which online grocery retailers deliver an exceptional customer experience?

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Which online grocery retailers deliver an exceptional customer experience?

This report is for retail executives working to deliver seamless online shopping digital experiences...
The UK Banking Empathy Experience Index (EXi)

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The UK Banking Empathy Experience Index (EXi)

Learn how empathy-driven experiences can rebuild customer loyalty for UK banks and financial institutions.

UserTesting Empathy Experience Index (EXi) Report: multichannel retail

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UserTesting Empathy Experience Index (EXi) Report: multichannel retail

Discover how empathy-driven experiences can rebuild customer loyalty in multichannel retail.

As seen on my feed: a global study of social media shopping behaviors

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As seen on my feed: a global study of social media shopping behaviors

It’s difficult to overstate the impact of social media on nearly every aspect of...
Credit Unions And Small Banks: Level Up Your CX Expertise | Teaser Image

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Credit unions and small banks: level up your CX expertise

For decades, credit unions and small banks have tailored their offerings to customers and...
Retail Banking: Boost Your Customer Experience | Teaser Image

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Retail banking: boost your customer experience

During the COVID-19 pandemic, traditional banks became keenly aware of the importance of customer...
Consumer perceptions of AI in retail and ecommerce

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Consumer perceptions of AI in retail and ecommerce

As our lives become increasingly digital, understanding how shoppers feel about their experiences is...
2022 CX Industry Report

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2022 CX Industry Report

Learn how organizations are evolving in customer experience and facing new challenges in UserTesting's 2022 Industry Report.

5 Key Differentiators That Set Elite Organizations Apart | Teaser Image

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5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...