UserTesting Cookie Policy
Last Updated: April 7, 2026
This Cookie Policy explains how we use technologies such as cookies, web beacons, session replay software, device identifiers, and scripts (collectively, “cookies”) when you visit our websites, apps or other digital properties, communications, or forms (collectively, our “Sites”). The terms “we,” “us,” and “our” refer to the UserTesting Group, which consists of UserZoom Technologies, Inc., together with its subsidiaries (including User Testing, Inc.).
By engaging with our Sites, you accept and consent to the practices described in this policy. Our Privacy Policy describes our practices for processing any personal data that our cookies collect, store, or use, including our legal basis for processing personal data and cross-border transfers. You consent to this processing and transfer when you consent to our use of cookies. This policy may change from time to time. Your continued engagement with our Sites after any such revisions indicates that you accept and consent to them, so please check this policy periodically for updates.
Cookies and other tracking technologies
Cookies typically work by placing a small file (like a text file or graphic) on your device or browser, and the file is used to identify your device and collect information. This information may include your Internet Protocol (IP address), internet service provider (ISP), operating system, browser type and settings, device identifier details, search terms and search results, location data, online browsing behavior data or clickstream data (e.g., date and time of access, referring and exit pages, pages viewed, features used, cursor movements and clicks, customer service interactions, screen recordings, and other actions you take in connection with our Sites), or other usage information. We may combine the information collected through cookies with other information we collect about you.
When you visit our Sites, we and our service providers may collect general location information from your computer or mobile device. “General” location information means information to identify the city and state in which your device is located based on its IP address.
You can find more information about cookies and how they work at https://www.allaboutcookies.org/.
Types of cookies we use
Cookies are typically assigned to one of the following categories, depending on their function and intended purpose:
- Essential Cookies. These cookies are required for our Sites to operate and to provide necessary functions relating to the services you request. They include, for example, cookies enabling you to securely log into our Sites.
- Functional Cookies. These cookies enable our Sites to provide enhanced functionality and personalization. For example, by recognizing you when you return to our Sites, they may allow us to personalize our content for you or remember your preferences. If you do not allow these cookies, some services may not function properly.
- Performance Cookies. These cookies allow us to understand how our Sites perform, how visitors interact with our Sites, and whether there may be technical issues. This helps us analyze and improve our Sites by, for example, ensuring that users can easily find what they need on our Sites. Third-party analytics cookies may use IP addresses but are generally not tied to other personal data.
- Advertising Cookies. These cookies allow us to deliver relevant and targeted content and advertising to you on the Sites and other websites you visit and applications you use. The ads may be based on various factors such as the content of the page you are visiting, information you provide, your searches, and other information we collect about you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.
Third Party | Category |
| Datadog | Performance |
| Facebook Ads | Advertising |
| Google Ads | Advertising |
| Google Analytics | Performance |
| Hotjar | Performance |
| LinkedIn Ads | Advertising |
| Marketo | Advertising / Performance |
| Pendo | Performance |
| Qualified | Advertising |
| Reddit Ads | Advertising |
| Rudderlabs | Performance |
| TikTok Ads | Advertising |
Cookies on third-party websites
Our sites may include links to third-party websites and may integrate or embed third-party content, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect information about you and to set and/or access a cookie or other tracking mechanism. We do not have control over the placement of cookies on other websites, even if you are directed to them from our Sites. These third-party sites and technologies are governed by their own terms and privacy policies, which we encourage you to review. Please note that we are not responsible for the privacy practices of these third parties or the content provided in their privacy policies.
How to manage cookies
You can manage your cookie preferences at any time by clicking “Cookies Settings” in the footer of our Sites. Certain features of our Sites depend on cookies. If you choose to reject certain cookies, you may still use our Sites, but some features may not operate correctly.
Most web browsers are set up to accept cookies automatically. You can adjust your web browser controls to set, block, delete, or amend cookies. Please consult your browser's help menu for more information.
We recognize Global Privacy Control (“GPC”) signals, which are browser-based opt-out preference signals that you can use to inform websites of your privacy preferences with respect to ad trackers. To set up GPC, you need to configure it on your browser or use browser extensions that support GPC. For more information about GPC, visit their website at https://globalprivacycontrol.org/.
In addition, most advertising networks offer you a way to opt out of targeted advertising. For more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Contact Us
If you have any questions about this Cookie Policy, please contact us at privacy@usertesting.com.
