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What is customer journey mapping?

​ Customer journey mapping serves as a critical exercise for teams dedicated to improving...

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FinServ usability testing

​Financial service organizations face unique challenges when conducting user research, from strict regulations and...

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Investing in UX research

If you’re a UX practitioner, you clearly understand the value of what you do...

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20 questions product managers should ask their customers

Product managers work across multiple teams, constantly meeting with engineers and designers—leaving less than...

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What is an ethnographic study?

Ethnography is a qualitative study of social interactions, behaviors, and perceptions within groups, teams...

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11 product discovery techniques to help your team succeed

Product discovery is an essential phase in the product development cycle that allows you...

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A/B test your mobile apps and websites for quick UX wins

Every product designer or developer needs A/B testing in their toolkit, including those who...

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Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...

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Contextual inquiry: A comprehensive guide

Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...