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  • Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

    5 tips for retailers preparing for the 2024 holiday shopping season

    As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional online experiences while maximizing revenue through retail media. The competition is fierce, and customer expectations are higher than...
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  • Two women in an office reviewing a document

    Why world-class retailers rely on more than NPS or CSAT

    Retail executives have a lot on their minds. Businesses face multiple challenges, from economic volatility and supply chain disruptions to shifts in consumer behavior and rapid technological advancements. Inflation, rising interest rates...
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  • Person on a phone call looking at his laptop

    What is an affinity diagram and how do you use it?

    When it comes to categorizing information, nothing is obvious. How you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because...
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All articles

Blog

How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
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Blog

UX researcher interview questions

UX researchers are the bridge between user needs and product design . Throughout the...
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UX researchers collaborating in a continuous discovery exercise

Blog

Continuous discovery: all your questions answered

This blog post is a follow-up to our webinar, " Continuous Discovery: Transform your...
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Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
Read more
test product description pages

Blog

How and why you should test your product description pages

For UX design and research teams, the idea of testing an idea with users...
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Testing AI experiences

Blog

How to test AI: A practical guide for evaluating AI user experience and product design (part 1)

Anyone who has successfully shipped an app or a digital product can tell you...
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Two colleagues looking at charts on a tablet

Blog

How, when, and why to benchmark your UX research findings

A fellow UX professional recently told me a fun story: Her boss came to...
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Two women in an office reviewing a document

Blog

Why world-class retailers rely on more than NPS or CSAT

Retail executives have a lot on their minds. Businesses face multiple challenges, from economic...
Read more
Two women in an office reviewing a document

Blog

What is customer journey mapping?

​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
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