PRICING AND PACKAGING
Optimize pricing and packaging with confidence
Discover what customers truly value—and how to price and package your offerings to match. UserTesting helps you eliminate guesswork by validating pricing strategies and packaging structures through real customer feedback.
How to use for pricing and packaging
From evaluating price sensitivity to refining tier structures, UserTesting enables you to create pricing and packaging that resonate with your target audience. Watch real people explore your pricing page, respond to different offers, and explain how they assess value—so you can launch with confidence, reduce friction, and increase conversion.
Validate pricing pages
Get real-time feedback on clarity, appeal, and perceived value.
Test bundles and tier names
Learn which configurations increase understanding and reduce confusion
Understand willingness to pay
Explore emotional drivers, trade-offs, and value perception
Refine your positioning
Optimize pricing copy and benefit framing to drive conversion
GUIDE
Optimizing conversion rates for retail and consumer brands
This guide shares how some of the most successful retailers and consumer brands have tackled challenges with conversion rate optimization. By addressing common challenges—like fragmented customer journeys and missed personalization opportunities—you’ll see how they boosted conversion rates and elevated customer satisfaction.
Hear more from our customers
Costa Coffee
By testing digital experiences before launch, Costa boosted Click & Collect usage by 1,500% and app visits by 12%
Panera Bread
Improved digital conversion by 9% and revenue per visit by 18% through optimized communication and pricing presentation
Key features in your pricing and packaging testing toolkit
UserTesting delivers both qualitative insights and quantitative validation to help you design pricing that performs. Eliminate blind spots, avoid costly missteps, and align your pricing model with real customer expectations.
Live conversations
Talk directly with buyers to understand how they evaluate your pricing in context
Unmoderated tests
Watch how people explore pricing pages or choose between packages
Think-aloud testing
Capture emotional and rational responses as users navigate options
Competitive benchmarking
See how your pricing compares from the customer’s perspective
Prototype and tier testing
Validate pricing tier names, bundles, and feature inclusions before launch
Preference and message testing
Optimize value messaging and reduce conversion-blocking friction
