Best practices for great AI experiences
Confidently create AI products your customers love
AI is transforming customer expectations, product design, and marketing. Here’s how to stay ahead:
- Create AI products and features that customers trust
- Meet (and exceed) shifting customer expectations
- Adapt fast to harness AI’s full potential
How to create better AI experiences with human insight
Quickly understand customer requirements and reactions to AI, identify the right problems to solve, and understand how your product’s design and structure need to change to take advantage of AI.
- Use Live Conversation and self-interviews to rapidly understand customer awareness, attitudes, and expectations for AI. Map out how they are thinking and what they are looking for.
- Run competitive tests to see what’s appealing (and not) in competitive AI products
- Learn from the best: watch customers use leading-edge AI products, to determine best practices and problems to avoid
- Quickly gather reactions to potential AI features, before you spend time building them
- Stack rank opportunities and identify interdependencies between them
- Identify whether a solution is compelling to a customer, and whether it addresses a deeply held pain
- Identify the exact segment(s) that respond to the possibilities you’re exploring
- Rapidly evaluate blue-sky, radical changes to product design, to help you swing for the fences and ensure that you aren’t blindsided by the competition
- Quickly iterate on sketches, wireframes, and prototypes, so you have a high-confidence design before the engineers start to build it
- Evaluate users’ emotional reactions to your AI features: Do people find your AI likable and trustworthy?
GUIDE
Effective AI: how to choose the right generative AI features—and build them fast
Discover a proven 10-step framework top innovators use to build AI-powered products that customers actually trust and adopt.
Explore some of our popular AI resources
Actionable resources you can use for the evolving world of AI, machine learning, and experience research
Learn more from our customers
Companies that have used UserTesting to improve their AI features.
Why optimize AI experiences with UserTesting?
UserTesting helps you build AI experiences that are useful, trusted, and adopted. Whether you're refining a chatbot, training an agent, or launching a new AI product, gather fast feedback from real users to guide discovery, improve usability, and reduce risk.
See how people interact with your AI in real workflows—from exploring use cases to detecting intent and verifying results.
Test tone, accuracy, and usefulness. Catch hallucinations or irrelevant outputs before your customers do.
Target participants with varying AI awareness, use patterns, or domain expertise to match your intended audience.
See how users interpret AI intent, logic, and purpose. Identify where your UX or messaging may confuse or mislead.
Evaluate every part of the AI journey—from prompt design to follow-up response, personalization, and task completion.
Work with our team to design smart AI tests, recruit niche audiences, and integrate insight into your product roadmap.
