AUDIENCE INSIGHTS
Understand your audience with real insights
Connect with your audience like never before. UserTesting helps you uncover the motivations, preferences, and behaviors that drive your customers—so you can build smarter strategies that deliver measurable business impact.
How to use
Understanding your audience is the key to building products, messages, and experiences that truly resonate. With UserTesting, you gain on-demand access to rich audience insights—qualitative and quantitative—that help you confidently shape marketing, product, and customer experience strategies.
Define your ideal audience
Target broad or niche segments based on demographics, behaviors, or preferences.
Discover real motivations
Understand why customers act the way they do—beyond the data points.
Test messaging, concepts, and UX
Validate strategies before launch with real-time customer feedback.
Drive alignment across teams
Use insights to inform product, marketing, and CX decisions with confidence.
GUIDE
The complete guide to user interviews
Whether you’re designing a new flow in your product experience or reimagining your website, it’s important to collect user feedback to ensure you’re building the best possible solution for your users. This guide will cover:
- How user interviews improve the product development lifecycle
- The different types of user interviews
- When to conduct user interviews
- How to run a successful user interview
Hear more from our customers
Indeed
Indeed used Live Conversations and unmoderated tests to validate MVPs, helping launch 6 successful products from incubation.
Wise
Wise saw a 400% boost in page views by using UserTesting to improve digital experiences.
Sage
Sage boosted product page conversions by 22% using QXscore and insights from UserTesting experts.
Key features
Your audience insight toolkit Create a repeatable, scalable research engine with UserTesting. Our platform empowers teams to continuously capture insights across customer segments, geographies, and stages of the journey.
Access diverse global participants
Recruit from our network of vetted users to hear from any segment, anytime.
Launch studies in hours
Set up surveys, interviews, or usability tests fast using our template library.
Collect qualitative + quantitative data
Combine interviews, surveys, and video tasks to get the full picture.
AI-powered insights at scale
Surface patterns and trends across video and text using built-in AI tools.
Sync insights with your strategy
Easily share key findings with stakeholders via dashboards, reports, and clips.
Fuel continuous optimization
Keep a pulse on customer expectations with real-time feedback loops.
