Indeed + UserTesting

User insights are paramount to Indeed Incubator teams building a product that meets user needs.

As part of its kick-off week (a modified design sprint), Incubator teams leverage UserTesting’s Live Conversation to set up calls for the team to chat with users before they begin defining their solution.

Teams also heavily leverage unmoderated tests to quickly get feedback on their minimum viable products (MVPs). Every product is expected to launch their MVP within three months (the length of the first funding round) and qualitative feedback is a big part of that process.

Each team within the Indeed Incubator has become very user-centric. One of their objectives and key results (OKRs) is that every product team talks to at least one user every other week. Everyone on the team (e.g. UX, PM, Eng, Marketing, Sales) are involved in testing sessions and look forward to user feedback.

With fast feedback from users, Incubator teams are able to meet tight deadlines and get their MVP to market within the first three months.

The Indeed Incubator has funded 34 products since 2017, with at least six exiting into the main organization. New products include a universal resume for Japanese job seekers and Indeed Hiring Events, which helps enterprise employers better manage job fairs.