Media & entertainment

Technology

Ancestry + UserTesting

See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6% 

Remote video URL
  • 20%
    Decrease in day-one cancellations
  • 6%
    Increase in revenue from new users
  • Feature development
    An improved trial experience that customers love
People canceled their free trial the same day when they signed up. But after the team's work over the course of one year, we were able to reduce that by 20%. And overall revenue from new users increased by 6%.
Maria Cuasay
Maria Cuasay Director of Product, Growth, Ancestry
Our plan with EnjoyHQ is to pull all of our insights from customers together from different sources--from UserTesting, customer service, and channels like Twitter and Facebook--and then we’ll feed those insights into one hub. We’ll package summaries for senior leadership here and allow anybody within the company to search for information.
Anaïs Dodson
Anaïs Dodson Senior User Experience Researcher, Ancestry
UserTesting is a partner that we use to bring prospective customers onto our site and understand how they use our product, what works, what doesn't work, and really understand what we need to develop in order to make sure that the product works for them.
Kate Lapres
Kate Lapres Product Manager, Growth, Ancestry
  • Tucow's thread
    Watch how Tucows evaluated perceptions from website visitors to rebrand and attract better employees
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.
    Watch how Amazon leverages insight from existing and potential customers to improve the seller experience
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Learn how feedback from users helped GoDaddy deliver a targeted customer journey to small business owners
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.
    Read how the home security company assessed perceptions of key competitors to guide their marketing and product development