
Media & entertainment
Technology
Ancestry + UserTesting
See how Ancestry improved their trial experience, increasing revenue from new subscribers by 6%
Remote video URL

People canceled their free trial the same day when they signed up. But after the team's work over the course of one year, we were able to reduce that by 20%. And overall revenue from new users increased by 6%.
Our plan with EnjoyHQ is to pull all of our insights from customers together from different sources--from UserTesting, customer service, and channels like Twitter and Facebook--and then we’ll feed those insights into one hub. We’ll package summaries for senior leadership here and allow anybody within the company to search for information.
UserTesting is a partner that we use to bring prospective customers onto our site and understand how they use our product, what works, what doesn't work, and really understand what we need to develop in order to make sure that the product works for them.