Industry

Travel and hospitality

Drive results by innovating and optimizing the travel experience for your customers

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Customer story

American Airlines

Watch how American Airlines built a benchmarking program to make booking and managing flights easier for customers
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Expedia Group

See how Expedia Group saves over seven figures a year with fast customer feedback
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Customer story

Costco Travel

Learn how testing with potential customers helped Costco Travel build a better online booking experience

Adapt and differentiate with UserTesting

How travel and hospitality organizations leverage UserTesting

  • Deliver a value-driven strategy by understanding the why behind your customer needs and preferences
  • Tap into human insight to deliver a seamless experience for your customers while reducing cost
  • Differentiate your organization from your competitors using the power of customer insight
  • Keep your customers at the heart of all your key business decisions through human insight
Travel and hospitality

Hear from your travelers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your travelers’ thoughts on your experiences and services

  • journey icon

    Customer environment and context

    Gain a deeper understanding of a customer’s environment—and how your product fits in

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  • improve icon

    Competitive comparison

    Learn how customers feel about competitors and where you need an edge

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  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional resources

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Webinar

How to discover the trends that matter most to travelers

Blog

Why digital experience matters in travel and hospitality

The travel and hospitality industry has undergone a monumental digital transformation over the past...
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Webinar

The new travel standards: how human insights drive traveler loyalty