UserTesting for travel and hospitality

Drive results by innovating and optimizing the travel experience for your customers

Hero custom video thumbnail solution - travel and hospitality

Empowering travel and hospitality organizations to succeed

In the past year, there has been a notable recovery in the travel and hospitality industry. The demand for travel is surpassing initial expectations, with both leisure and business travel showing resilience. Consequently, as the demand for travel continues to rise, so too do the expectations of travelers. 

UserTesting helps travel and hospitality organizations connect with customer expectations, deliver better experiences, and make insights-driven business decisions.

G2 winter award #hero-approved
UserTesting customer story teaser image

Customer Story

Skyscanner + UserTesting

See how human insight helped Skyscanner adapt to uncertainty in a changing world


Customer Story

Expedia group

UserTesting customer story teaser image

Customer Story

Costco Travel + UserTesting

Learn how testing with potential customers helped Costco Travel build a better online booking experience

Adapt and differentiate with UserTesting

How travel and hospitality organizations leverage UserTesting

  • Deliver a value-driven strategy by understanding the why behind your customer needs and preferences
  • Tap into human insight to deliver a seamless experience for your customers while reducing cost
  • Differentiate your organization from your competitors using the power of customer insight
  • Keep your customers at the heart of all your key business decisions through human insight
Travel and hospitality

Create differentiated experiences in a challenging market 

Ensure your experiences meet the in-the-moment, personalized, needs and high expectations of today's travelers.

Optimize mobile travel experiences

Discover the drivers of behaviors on mobile, including why users abandon apps, what fuels frequent usage, and how you can improve experiences to drive greater adoption.

Learn more
Images for Platform, Data Machine Learning

Enrich data and analytics with customer insight

Quickly inform key business decisions with data visualization and auto-generated insights. UserTesting’s machine learning (ML) models are trained to pinpoint key moments in the customer experience, displacing hours of manual analysis.

Learn more

Reach every type of customer, from around the world

Real insights from real people. Today, the customer experience is all about smarter, better, faster.The UserTesting Contributor Network is no different.

Learn More

Create memorable experiences with UserTesting

  • “In today’s uncertain and changing travel landscape, the most important thing we can do is to give travelers the confidence they need when making travel arrangements. UserTesting gives us the human insight that allows us to do just that.”
    Oli Mival, PhD
    Director of User Research
  • "UserTesting gives us the fastest insights into our members. It not only helps us understand where to focus, but why. It has become our most essential solution for testing."
    Diya Loney
    Product Manager
    Costco Travel
  • "UserTesting gives us a distinct competitive advantage. The human insights we uncover empower us to pivot more nimbly and create better customer experiences that consistently land with success in the market. Now, we can do that again and again and again."
    Aubri Denevan
    Senior UX Researcher
    Alaska Airlines
  • “UserTesting gives us the fastest insights to fix problems and design experiences that make our customers happy to keep coming back.”
    Tammy Snow
    Head of User Research
    Expedia Group
  • "UserTesting gives us confidence that what we’re launching is going to land well and meet users’ needs and expectations."
    Lexie Lawrence
    UX Researcher

Hear from your travelers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your travelers’ thoughts on your experiences and services
  • journey icon

    Customer environment and context

    Gain a deeper understanding of a customer’s environment—and how your product fits in

    Learn more
  • improve icon

    Competitive comparison

    Learn how customers feel about competitors and where you need an edge

    Learn more
  • devices icon

    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

    Learn more

Additional resources

teaser image for 2024 THiS Austin TX event


Join us at THiS 2024

The Human Insight Summit is UserTesting's annual customer conference, a three-day event with content that centers on creating more accessible, inclusive, and customer-driven experiences through great



How to discover the trends that matter most to travelers


Customer Story

Expedia group