Competitor evaluation

Compare two websites or app experiences side-by-side
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competitor study

Use this template to:

  • Discover who your competition really is

  • Test experiences other than your own, so you can adapt and work your way into a customer journey you may not be a part of

  • Save time, money, and resources on unnecessary development by testing what works and doesn’t work on your competitor’s existing app, product, or experience

  • Compete with a new product or feature that your competitor has launched, and test it to ensure there’s really demand for it in the market

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This template will help you better understand your competitive differentiators, as well as identify areas of opportunity.