Understand needs

Competitor evaluation

Learn how customers feel about competitors and where you need an edge
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competitor study

What you'll learn

1. Who your competition really is, whether you’re looking to validate your guesses or are even curious about who else is out there

2. How to test experiences other than your own, so you can adapt and work your way into a customer journey you may not be a part of

3. How to save time, money, and resources on unnecessary development by testing what works and doesn’t work on your competitor’s existing app, product, or experience

4. How to compete with a new product or feature that your competitor has launched, and test it to ensure there’s really a demand for it in the market

Hear from our customers

Wireless providers face a crowded market. With no easy feat ahead, a US telecommunications brand came to UserTesting to improve their web experience and evaluate how it compared against competitors. With an understanding that consumers visited their site and made product decisions with limited interaction with team members, it was all the more relevant that the digital experience was highly optimized. Using UserTesting to track competitors’ phone, plan, and store locator pages, they identified where they were lacking. Armed with this feedback, the changes they made led to higher conversion and millions more in annual revenue.

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app store

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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