UNDERSTAND NEEDS

Card sorting

Group, label, and describe information more effectively based on user feedback

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What you'll learn

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How to increase the findability of content on your website

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How to adapt to customer needs and surface the most important information

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Patterns in what test participants find to be difficult to group or understand

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How people understand different concepts or ideas

Hear from our customers

Learn how tech company HP Inc. leveraged UserTesting to redesign its site, leading to a 10% increase in revenue and a 61% boost in customer satisfaction after visiting the site.

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What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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App store feedback

App store feedback

With the help of human insight, ensure your app store listing resonates with your target customers

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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For Marketing teams

Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.

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For Product and Design teams

Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.

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For UX research teams

Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.