Understand needs

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories
Card sorting

What you'll learn

1. How to increase the findability of content on your website

2. How to adapt to customer needs and surface the most important information

3. Patterns in what test participants find to be difficult to group or understand

4. How people understand different concepts or ideas

Hear from our customers

Tech company HP Inc. quickly took action after discovering a customer pain point. Since users were having challenges navigating the company’s site, the organization needed a site redesign—without impacting buy-ins from stakeholders. Relying on UserTesting, HP Inc. launched a variety of tests, from moderated and unmoderated tests to A/B tests and hybrid card sorting. Thanks to the swiftness of our Contributor Network, where results can get back to our customers in as little as minutes, HP Inc. was on the fast track to redesigning and closing the empathy gap. In just a matter of months, the impact was clear—a 10 percent increase in revenue and a 61 percent boost in customer satisfaction after visiting the site.


Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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