Understand needs

Customer journey templates and resources

Understand how customers engage with your brand or products across multiple touchpoints
customer journey

What you'll learn

1. Customer attributes that may help you build a more personalized experience

2. Customers' go-to devices and processes for completing everyday tasks

3. Potential areas of improvement for your experience

4. Barriers and points of frustration during (and after) completing a specific task

Hear from our customers

Non-profit organization World Education Services (WES) works to match international students and professionals with education and employment opportunities in the US and Canada. Looking to enhance their digital customer journey for higher customer satisfaction and growth, while eliminating pain points, the non-profit tried UserTesting for the first time. Leveraging highlight reels, WES quickly made design changes that simplified the customer experience. And thanks to the impact of customer empathy, the organization has boosted both internal productivity and customer satisfaction simultaneously.


Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

Platform page B