UserTesting templates

Learn how people perceive your messaging and positioning to avoid risk and ensure content and branding are clear and relatable.

Determine whether the quality of visual materials resonate with your intended audience to understand how customers perceive your competitors.

Gather reactions to your digital, print, or billboard—through human insight

Diverse and inclusive perspectives templates

Learn how experiences differ across groups to better serve all users

Assess and analyze critical website characteristics such as appearance, ease of use, and how users navigate through your website as they engage with your site.

Concept validation and testing

Get candid feedback or validation to help evaluate a new concept or idea

Prototype evaluation

Observe users using a pre-production experience

Understand how customers engage with your brand or products across multiple touchpoints

Concept validation and testing

Get candid feedback or validation to help evaluate a new concept or idea

Reduce risk by testing with your target audience throughout development

Gather insights about what motivates your customers to take action on a website. Identify opportunities to improve conversion rates through purchase funnel.

With the help of human insight, ensure your app store listing resonates with your target customers

Our System Usability Scale template easily calculates learnability, usability, and net promoter scores (NPS) based on contributor responses of a product or experience.

Bring your customer personas to life with insights about their attitudes and behaviors

Understand how customers engage with your brand or products across multiple touchpoints

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories

Diverse and inclusive perspectives templates

Learn how experiences differ across groups to better serve all users

Connected Devices and Internet of Things (IoT)

Engage and evolve with customers as digital transformation continues to grow