Understand needs

Tree testing

Measure how easily users find content within your site navigation
Tree testing

What you'll learn

1. How to evaluate the findability of topics on a website

2. How to establish a baseline for your existing site structure and uncover existing issues and areas for improvement

3. How to compare different versions of your proposed site structure to determine which makes the most sense to your users

4. An understanding of how people find information on your site and if people fail, how long it takes, and the paths taken before settling on an answer

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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