Industry

Media and entertainment

Create binge-worthy experiences with insights from customers

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Empowering media and entertainment organizations to succeed

How world-class media and entertainment organizations keep customers coming back for more

Adapt and differentiate with UserTesting

How media and entertainment organizations leverage UserTesting

  • Capture competitive intelligence to stay ahead

  • Use real human insight to understand the why behind your customers’ decisions

  • Watch real people engage with your products and experiences to get a vivid understanding of what it’s like to be your customer 

  • Unleash the power of fast, qualitative feedback to meet changing consumer needs

  • Reduce business risk by validating concepts and designs with customers before you invest

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Hear from your subscribers and audiences, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experiences and services.

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    Competitive comparison

    Learn how customers feel about competitors and where you need an edge

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    Concept validation and testing

    Get candid feedback or validation to help evaluate a new concept or idea

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    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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Additional resources

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Webinar

How personalization and curation are rapidly transforming media and entertainment

UserTesting use case guidebook

Guide

UserTesting use case guidebook

With the UserTesting Human Insight Platform, you can get fast feedback from your customers...

Blog

The secret to binge-worthy streaming media experiences

There’s no surprise that streaming media has become as popular in households today as...