Industry

UserTesting for media and entertainment

Create binge-worthy media and entertainment experiences

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Create unforgettable, engaging media and entertainment experiences

Meet the needs of your diverse audience across devices, touchpoints, both online and in-person

Enrich data and analytics with customer insight

Optimize mobile experiences

Reach every type of customer, from around the world

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Create world-class media and entertainment experiences with UserTesting

"We're so much closer to the customer now. And that's made our whole company better."

Margaret Wilhelm | Vice President, Customer Insights, Fandango

"Moving into digital is an area that we have been doing for some time and are continuing to move forward in. And so learning about how users are using those products and how to best deliver them helps us grow the entire company."

Matt Boogie | Chief Technology Officer, The Philadelphia Inquirer

With human insight from UserTesting, NBCUniversal's global Identity solution has proven to be the most significant feature launch to date, bringing the widest impact to all our consumer touchpoints across all our network brands.

Josh Snow | SVP, Product and Design

“If we didn’t have UserTesting to optimize our platform, we wouldn’t be nearly as successful.”

Milan Mijatovic | Lead UX Researcher

“In the race for high quality human insights, nobody beats UserTesting. We recruit target users and complete our tests in hours, not weeks. It's our insight engine -- the power unit behind our momentum -- and a key reason why our remote design sprints are seen as so successful by our business leaders.”

Sam Howard | Senior UX Researcher

“The thing I love most about UserTesting is definitely the pool of users. It's expediting our process and allowing us to build digital experiences that we can say for sure are helping us serve our users.”

Chris Hardtman | Senior Director, Digital Design and UX

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Understand the media and entertainment customer journey

Get started quickly with UserTesting templates to empathize, validate concepts, discover needs, and hear consumers' thoughts on technology experiences.

Ad creative, messaging, and sentiment validation

Make sure your ads resonate with your target audiences before you launch so you get the responses you're expecting

Understand media and entertainment journeys

Media and entertainment experiences involve both digital and in-person experiences, making understanding the customer journey essential

Quickly adapt and innovate

Consumer needs and expectations can change by the moment. Regularly test concepts and ideas to ensure experiences meet and exceed their expectations

Optimize experiences across devices

Optimize media and entertainment experiences across a variety of different devices to ensure a seamless journey

Understand the competition

Gaining consumer loyalty and trust is more competitive than ever—understand your competitors’ weaknesses (or competitive advantages) to differentiate your experiences from the rest