Concept validation and testing
What you'll learn
1. Valuable insight that will help you gain buy-in from stakeholders
2. Features or designs you haven’t yet considered
3. Whether there's already a product or solution in the market that meets your customers' needs and how to ensure a product-market fit
4. How people react to an idea for a product or service and if they’ll buy your product vs. the competition
Concept testing is defined as a method of research that involves getting feedback from customer segments—that make up your target market—to validate your concept before actually launching it.
When you’re looking to move into a new market, create a new feature, or get feedback from your users to ensure you’re maximizing the value of your solution. Leveraging our concept testing template questions will help you build a solution that resonates with your customers. This concept validation and testing template offers pre-made questions that you can reuse, build off of, or be inspired by.
Whether your product is physical or a digital experience, you’re more likely to meet, and exceed, customer expectations if you consider your target demographic’s perspectives throughout the development process—from concept testing to delivery. That way, you’re creating solutions and experiences that match what your customers are seeking, fulfilling a gap in the market, and reducing the risk of making mistakes. Additionally, by separating the good from the bad and the good from the great ideas early on, you’re saving your various teams time, effort, and money that may have been on the line if you didn’t get additional viewpoints.
Hear from our customers
B2C healthcare organization Your.MD is on a mission to help people find personalized and dependable health support. Looking to boost the UI and UX of their app Healthily, Your.MD turned to UserTesting for time-sensitive validation of their design concepts. Using a mix of moderated and unmoderated testing, they learned of pain points in the user experience and confirmed areas where they needed to go back to the drawing board. UserTesting’s contributor feedback put them on the right track to improving user interface and also verified a theme they had hypothesized themselves—that some language in the US app store confused users. After the necessary changes were made, the payoff was clear—both the number of US customers and retention rate increased.
Additional resources
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
