TEST IDEAS AND PROTOTYPES

Concept testing

Get candid feedback and validation to help evaluate a new concept or idea

What you'll learn

Valuable insight that will help you gain buy-in from stakeholders

Features or designs you haven’t yet considered

If your product meets your customers' needs to ensure a product-market fit

How people react to an idea for a product or service and if they’ll buy your product vs. the competition

Hear from our customers

Learn how Code for America tested and validated a new app to ensure it was usable to a wide range of users.

What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

Template

Competitive comparison

Learn how customers feel about competitors and where you need an edge

Template

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

Template

Card sorting

Group, label, and describe information on your site or app more effectively.

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.