
Retail & ecommerce
Fashion & Apparel
Burberry + UserTesting
Watch how Burberry improved their app experience and their development of personalized content

Established in 1856, Burberry is a British luxury fashion house headquartered in London, England. The company designs and distributes iconic clothing, including trench coats (for which it is most famous), leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics.
Burberry sought to bring the voices and the insights of their customers into their workflow, where very little testing or research previously existed. By understanding how their ...
Guide
How to improve your brand's reputation
Strengthen brand perception, refine messaging, and maintain consistency across every touchpoint in a rapidly evolving market.
