Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Talk to sales

Featured resources

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Learn more

Report

G2 Grid® Report for User Research | Winter 2025

Blog

A note to our customers: what we’ve learned, what we’ve changed, and what’s next

Over the past year, my leadership team and I have spent a lot of...

Blog

The CMO-CFO trust gap is growing—customer insights may be the bridge

In many organizations, the relationship between the CMO and CFO can feel like a...

UserTesting for Figma embeds customer insights directly into design workflows, helping teams validate ideas faster and with confidence.

Blog

Bring customer insights directly into Figma [with video]

Design teams move fast—but validation often slows them down. Switching tools, writing test plans...

AI is everywhere in retail—but shoppers aren’t convinced. See what consumers actually want from AI and where retailers are missing the mark.

Blog

What shoppers really want from AI in retail (and where brands are missing the mark)

AI is everywhere in retail right now, from chatbots and recommendations to personalized offers...

Discover the most common questions about UserTesting’s QXscore™ and how it helps teams measure, benchmark, and improve digital customer experiences.

Blog

The most common questions people ask about UserTesting’s QXscore™

Executives want clarity. Teams want direction. Customers want better experiences. QXscore™ brings all three...

UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

Blog

UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...

Blog

When banking gets personal: why empathy is the next UX advantage

Digital banking has won the convenience war. In seconds, customers can move money, freeze...

Blog

From style guides to systems thinking: how mature design teams scale consistency

According to Forrester's research , two-thirds of organizations now use design systems, and that...

UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

Blog

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...

TEASER-FORM-The-better-way-to-drive-renewals-512x270

Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...

Guide

Product management playbook: turning customer insight into measurable revenue improvement

Product managers today aren’t just expected to build—they’re expected to deliver business outcomes. But...

Guide

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

Product marketers are under more pressure than ever to move beyond awareness and prove...

Guide

How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...

Guide

Designing AI-powered shopping experiences for the next generation of commerce

A practical guide for eCommerce and digital leaders in retail and CPG AI is...

Guide

Maximize marketing ROI—before you waste another dollar

How to improve your marketing ROI is not just about measuring performance. It’s about...

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
Listen now
Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

Report

UserTesting’s 2026 State of AI in Retail Experiences

Executive Summary: Retailers are moving quickly to add AI to digital experiences. Shoppers are...

Fast, and clean leadership signal design executive POV report

Leadership Signals

Fast, and certain

The new efficiency mandate for design leaders

Report

Pulse Report: Financial Services, Q3 2025

Get Inside the mind of today’s financial consumer Economic uncertainty, rising customer expectations, and...

As seen on my feed: a global study of social media shopping behaviors

Report

Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Black Friday has always been a test of patience, planning, and price-watching. But in...

Report

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...

Leadership Signals

Stop Guessing, Start Knowing

How marketers can use fast feedback to break through to...

Report

Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...

Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...

Report

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Healthcare industry insights The Healthcare industry is undergoing significant transformation, with digital experiences playing...

Upcoming Webinar

March 12, 2026

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

Learn more

Mike McDowell, Principal Platform Marketing Manager

Upcoming Webinar

March 24, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn more

On-Demand Webinar

February 11, 2026

January product release webinar

In this webinar, we’ll walk through UserTesting’s January product release and show how new AI-powered summaries and the Results API help teams reduce time spent reviewing raw data, improve the quality of feedback, and extend customer insights beyond the UserTesting platform.

Learn more

Marc Majers, Head of User Research, Progressive

On-Demand Webinar

February 3, 2026

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

Discover how UX research leaders at T-Mobile and Progressive are pairing human insight with emerging AI capabilities to make smarter, faster decisions. In this session, Hugh McLoone and Marc Majers share how their teams are using AI to accelerate analysis, improve decision-making, and shape the design of new AI-driven experiences, while still ensuring quality, ethics, and human understanding remain at the center of their workflows.

Learn more

Gina Bhawalkar, Principal Analyst, Forrester

Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

Learn more

webinar teaser image for sparkle light blue

On-Demand Webinar

November 13, 2025

Why Your Self-Service Isn’t Working — And How to Fix It

Learn more

On-Demand Webinar

October 29, 2025

What’s new in UserTesting: October 2025 release

Learn more

On-Demand Webinar

October 22, 2025

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Learn more

On-Demand Webinar

October 15, 2025

Inside the Human Insight Engine

Learn more

Additional resources

Platform & Services
Templates
Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.
Learn more
Resource collections
Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources
Learn more
Glossary
A repository of acronyms, jargon, and useful words for product and customer teams.
Learn more
Customer stories
Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.
Learn more

Are you an insights seeker?

Join UX, research, and design leaders to push your craft further.

Learn more

Resource library

Featured resources

Effective AI: how to choose the right generative AI features—and build them fast

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

A note to our customers: what we’ve learned, what we’ve changed, and what’s next

The CMO-CFO trust gap is growing—customer insights may be the bridge

Bring customer insights directly into Figma [with video]

What shoppers really want from AI in retail (and where brands are missing the mark)

The most common questions people ask about UserTesting’s QXscore™

UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

When banking gets personal: why empathy is the next UX advantage

From style guides to systems thinking: how mature design teams scale consistency

UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

The CSAT playbook for modern banks

The better way to drive software renewals

Product management playbook: turning customer insight into measurable revenue improvement

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

How to engage and convert prospects from every customer channel

Designing AI-powered shopping experiences for the next generation of commerce

Maximize marketing ROI—before you waste another dollar

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to quickly test real-world, physical experiences

Ep. 188: Why brand matters and how CMOs are playing out of position

Ep. 189: Unlocking SaaS growth with fast, focused customer research

Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

Ep. 191: How AI in UX research is augmenting (not replacing) human insight

Ep. 192: Why knowing your customers is the smartest GTM strategy

Ep. 193: Why human-centered design still matters in an AI world

Ep. 194: Finding the content-market fit your customers care about

Ep. 195: AI employees and the future of work with Surojit Chatterjee

Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

Ep. 200: Why conversational AI is already reshaping user experience design

Ep. 201: Why AI in user research isn’t replacing real people (yet)

Ep. 202: Why the evolving role of designers changes everything

Ep. 203: The future of customer insights starts in 2026

Ep. 204: What UX and CX leaders are talking about heading into 2026

Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

UserTesting’s 2026 State of AI in Retail Experiences

Fast, and certain

Pulse Report: Financial Services, Q3 2025

Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Stop Guessing, Start Knowing

Pulse Report: Retail, Q3 2025

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Pulse Report: real-time signals from Q2’s healthcare landscape (trust, AI, telehealth)

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

Better together: Unlocking deeper audience access with UserTesting + User Interviews

January product release webinar

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Why Your Self-Service Isn’t Working — And How to Fix It

What’s new in UserTesting: October 2025 release

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

Inside the Human Insight Engine

Additional resources

Templates

Resource collections

Glossary

Customer stories

Are you an insights seeker?

Get the latest news on events, research, and product launches