Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

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Featured resources

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How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

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Report

G2 Grid® Report for User Research | Winter 2025

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Start here to create great customer experiences

How to test AI features effectively. Learn smarter AI usability testing strategies to measure trust, emotion, and real user experience.

Blog

How to test AI features: rethinking AI usability testing for conversational experiences

AI features are showing up in products at breakneck speed—but most teams are still...
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Discover UserTesting’s responsible approach to AI-powered customer insights—combining human judgment, transparency, and AI speed.

Blog

The responsible path to AI-accelerated Customer Insights

UserTesting’s point of view on introducing AI-powered features across its suite This document outlines...
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Learn how lean experimentation helps teams test ideas early, reduce product risk, and use real customer insight to build the right solutions faster.

Blog

The business case for lean experimentation

Organizations are building faster than ever. AI-assisted design, modular design systems, and agile delivery...
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Market Research 5 leaders

Blog

Top market research thought leaders to follow in 2026

Top 5 voices in market research: What industry leaders are saying about the future...
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4 Reasons why CMOs need a new customer segmentation strategy in 2026

Blog

4 Reasons why CMOs need a new customer segmentation strategy in 2026

According to the GIIRAC Customer Insight & Segmentation in Market Research , customer segmentation...
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3 UX Features to make instant payments feel more secure

Blog

3 UX Features to make instant payments feel more secure

According to a study by J.P. Morgan, FedNow, RTP, and real-time card networks have...
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Blog

A note to our customers: what we’ve learned, what we’ve changed, and what’s next

Over the past year, my leadership team and I have spent a lot of...
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Blog

The CMO-CFO trust gap is growing—customer insights may be the bridge

In many organizations, the relationship between the CMO and CFO can feel like a...
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UserTesting for Figma embeds customer insights directly into design workflows, helping teams validate ideas faster and with confidence.

Blog

Bring customer insights directly into Figma

Design teams move fast—but validation often slows them down. Switching tools, writing test plans...
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Discover how leading banks are improving CSAT by moving beyond dashboards to customer-led insights. Learn why satisfaction drops, how to diagnose friction, and the proven steps top banks use to boost clarity, trust, and loyalty.

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...
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Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
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Guide

Product management playbook: turning customer insight into measurable revenue improvement

Product managers today aren’t just expected to build—they’re expected to deliver business outcomes. But...
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Guide

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

Product marketers are under more pressure than ever to move beyond awareness and prove...
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Guide

How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...
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Guide

Designing AI-powered shopping experiences for the next generation of commerce

A practical guide for eCommerce and digital leaders in retail and CPG AI is...
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Digital assets for UserTesting guide: Maximize marketing ROI—before you waste another dollar

Guide

Maximize marketing ROI—before you waste another dollar

How to improve your marketing ROI is not just about measuring performance. It’s about...
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Digital assets for guide: Unlocking audience insights: driving smarter decisions across product, marketing, and UX

Guide

Unlocking audience insights: driving smarter decisions across product, marketing, and UX

How to collect and apply customer feedback for smarter business decisions Understanding your customers...
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Digital assets for guide: How to quickly test real world experiences

Guide

How to quickly test real-world, physical experiences

Testing customer experiences beyond the screen Many teams are familiar with testing digital experiences...
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  • 3x CMO Joe Chernov shares why CMOs need to think beyond pipeline on the Insights Unlocked podcast

    Season 12

    Ep. 188: Why brand matters and how CMOs are playing out of position

    3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
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  • DemandMaven's Asia Orangio on the Insights Unlocked podcast

    Season 12

    Ep. 189: Unlocking SaaS growth with fast, focused customer research

    Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
    Listen now
  • Content Marketing expert Joe Pulizzi on the Insights Unlocked podcast

    Season 12

    Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning

    Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
    Listen now
  • Dr. John Whalen on the Insights Unlocked podcast talking about simulated users and other AI tools for UX research

    Season 12

    Ep. 191: How AI in UX research is augmenting (not replacing) human insight

    Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
    Listen now
  • Sangram Vajre from GTM Partners is on the Insights Unlocked podcast talking about the importance of knowing your customers

    Season 12

    Ep. 192: Why knowing your customers is the smartest GTM strategy

    Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
    Listen now
  • Outwitly's Sara Fortier on the Insights Unlocked podcast discussing the importance of human-centered design in an AI world

    Season 12

    Ep. 193: Why human-centered design still matters in an AI world

    UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
    Listen now
  • Foundation's Ross Simmonds on the Insights Unlocked podcast talking about finding the content-market fit that your audience cares about

    Season 12

    Ep. 194: Finding the content-market fit your customers care about

    Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
    Listen now
  • Ema's Surojit Chatterjee joins the Insights Unlocked podcast to discuss AI employees and the future of work

    Season 12

    Ep. 195: AI employees and the future of work with Surojit Chatterjee

    Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
    Listen now
  • Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.

    Season 12

    Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign

    Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
    Listen now

  • Season 12

    Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands

    Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
    Listen now
  • Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.

    Season 12

    Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs

    Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
    Listen now
  • Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.

    Season 12

    Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders

    Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
    Listen now
  • Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.

    Season 12

    Ep. 200: Why conversational AI is already reshaping user experience design

    Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
    Listen now
  • Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.

    Season 12

    Ep. 201: Why AI in user research isn’t replacing real people (yet)

    Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
    Listen now

  • Season 12

    Ep. 202: Why the evolving role of designers changes everything

    Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
    Listen now

  • Season 12

    Ep. 203: The future of customer insights starts in 2026

    Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
    Listen now
  • Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.

    Season 12

    Ep. 204: What UX and CX leaders are talking about heading into 2026

    Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
    Listen now
  • Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.

    Season 12

    Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson

    Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
    Listen now
  • Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.

    Season 12

    Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance

    Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
    Listen now
  • UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.

    Season 12

    Ep. 207: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research

    UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
    Listen now
AI is speeding up design—but not confidence. Learn how 183 designers navigate risk, validation, and accountability in 2026’s AI-driven workflows.

Report

Defensible Design in the Age of AI

First-party insights on how design leaders navigate speed, risk, and decision readiness Why we...
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in Retail Experiences 
2026 Research Report

Report

UserTesting’s 2026 State of AI in Retail Experiences

Executive Summary: Retailers are moving quickly to add AI to digital experiences. Shoppers are...
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Fast, and clean leadership signal design executive POV report

Leadership Signals

Fast, and certain

The new efficiency mandate for design leaders

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Report

Pulse Report: Financial Services, Q3 2025

Get Inside the mind of today’s financial consumer Economic uncertainty, rising customer expectations, and...
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As seen on my feed: a global study of social media shopping behaviors

Report

Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Black Friday has always been a test of patience, planning, and price-watching. But in...
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Digital assets for UserTesting High Tech Pulse Report Q3

Report

Pulse Report: AI adoption slows after rapid surge (High Tech, Q3 2025)

Tech industry insights In the Tech industry, staying ahead of rapid change isn’t just...
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Leadership Signals

Stop Guessing, Start Knowing

How marketers can use fast feedback to break through to...

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Report

Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...
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Report

Pulse Report: real-time signals from Q2’s media and entertainment landscape (streaming, AI, personalization)

Media and Entertainment Industry Insights As the Media & Entertainment industry evolves, staying ahead...
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Bran Erkel
Basel Fakhoury
Mike McDowell, Principal Platform Marketing Manager

Upcoming Webinar

March 24, 2026

Better together: Unlocking deeper audience access with UserTesting + User Interviews

Learn how the UserTesting and User Interviews integration helps teams reach niche and regulated audiences faster and streamline recruiting for research.

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Amy Wigdahl
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Upcoming Webinar

March 26, 2026

Marketing’s 2026 Reality Check: Budgets, AI, and the Regrets No One Talks About

Budgets are shifting. AI ROI is under scrutiny. Join this candid Q&A on what marketing leaders must rethink for 2026.

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Jahvita Rastafari, Senior Director, Brand Marketing at UserTesting
Elijah Woolery
Aarron Walter

On-Demand Webinar

March 12, 2026

Design Confidence Under Pressure: Making Decisions You Can Defend in the Age of AI

Watch this on-demand webinar to learn how design leaders make defensible decisions in the age of AI using evidence and research.

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Lacey
Taylor Cooney
Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

February 11, 2026

January product release webinar

In this webinar, we’ll walk through UserTesting’s January product release and show how new AI-powered summaries and the Results API help teams reduce time spent reviewing raw data, improve the quality of feedback, and extend customer insights beyond the UserTesting platform.

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Margaret Williamson
Hugh McLoone, Sr. UX Research Manager, TMobile
Marc Majers, Head of User Research, Progressive

On-Demand Webinar

February 3, 2026

The Future of Insight: How Information Workers Leverage AI + Human Understanding to Drive Smarter Decisions

Discover how UX research leaders at T-Mobile and Progressive are pairing human insight with emerging AI capabilities to make smarter, faster decisions. In this session, Hugh McLoone and Marc Majers share how their teams are using AI to accelerate analysis, improve decision-making, and shape the design of new AI-driven experiences, while still ensuring quality, ethics, and human understanding remain at the center of their workflows.

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Bobby Meixner
Gina Bhawalkar, Principal Analyst, Forrester
Anahita Sultana, Total Economic Impact Consultant, Forrester

On-Demand Webinar

November 18, 2025

The 2026 Experience Survival Guide: Scaling Human Insight Across Every Team

Discover how AI and integrated tools are transforming experience research—making human insight faster, smarter, and scalable across UX, product, design, and marketing.

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Niels Siebenborn | Deutsche Bank
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Tom Charteris

On-Demand Webinar

November 13, 2025

Why Your Self-Service Isn’t Working — And How to Fix It

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On-Demand Webinar

October 29, 2025

What’s new in UserTesting: October 2025 release

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Omar Akhtar

On-Demand Webinar

October 22, 2025

Stop Guessing, Start Knowing: A Blueprint for Content Testing Maturity

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Additional resources

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    Platform & Services

    Templates

    Get started with our expert-designed test templates. Use them as-is, customized to fit your exact needs.

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    Resource collection

    Resource collections

    Start here to browse UserTesting's top content by category for UX, UI, usability, user interviews, and customer listening resources

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    Glossary term

    Glossary

    A repository of acronyms, jargon, and useful words for product and customer teams.

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    Customers

    Customer stories

    Discover how thousands of teams across different industries create exceptional experiences with the UserTesting Human Insight Platform.

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Guide - HERO - The better way to drive renewals, Increasing software renewals, reducing churn

WEBINAR: Better together: Unlocking deeper audience access with UserTesting + User Interviews

Want to learn how UserTesting and User Interviews work together?

You’ll learn:

  • How to reach harder-to-find audiences
  • When to use advanced screening and manual recruiting
  • How teams scale diary studies and real customer research
Save your seat
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