Guide

How to engage and convert prospects from every customer channel

Unlock the secret to turning every click into a customer

Marketers work tirelessly to drive traffic through paid, organic, email, and social channels—but most visitors still leave after a single click. This guide reveals how to stop the scroll and start the conversion by understanding why visitors disengage—and what to do about it.

With insights from real customer behavior, you’ll learn how to identify where engagement breaks down, validate your messaging, and optimize every channel experience to boost conversions.

What You’ll Learn

  • Why visitors leave before converting — and how to fix it with validated customer feedback
  • How to use web analytics and task-based testing to uncover what’s really blocking engagement
  • Proven strategies for aligning messaging, design, and navigation across every digital channel
  • Customer success stories from brands like Purina and HP that used UserTesting to dramatically improve engagement and conversion rates

Get your free guide now to start turning traffic into loyal customers.

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