My Pup Powered by Purina + UserTesting

Per Leslie Bogosian, Lead UX/UI Designer, “The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!” 

After Purina made their adjustments, users loved the app’s weekly tips, easy-to-read content, checklists to track progress, the fun voice and tone of the app, the colorful new design scheme, and its simpler navigation. That user satisfaction isn’t just evident from user commentary, but in the corresponding statistics. After the navigation improved, engagement rose by 365% across all key areas of the app. Returning users increased their usage by 28% and active users rose by 48%! 

Looking forward, Purina plans to continue optimizing the My Pup App. With the help of UserTesting, My Pup will continue to grow in popularity with dog owners everywhere. 

Leslie Bogosian, Lead UX/UI Designer, added, “The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!”

After the Purina team made their adjustments, users loved the app’s weekly tips, easy-to-read content, checklists to track progress, the fun voice and tone of the app, the colorful new design scheme, and its simpler navigation. That user satisfaction isn’t just evident from user commentary but in the corresponding statistics. After the navigation improved, engagement rose by 365% across all key areas of the app. Returning users increased their usage by 28% and active users rose by 48%.

Purina plans to continue optimizing the My Pup App. With the help of UserTesting, My Pup will continue to grow in popularity with dog owners everywhere.