Industry

Hospitals and healthcare systems

Understand and empathize with consumers and patients to improve healthcare experiences and drive loyalty

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Featured guide

Exceeding consumer and patient expectations with user feedback

In this guide, we’ll discuss the impact of consumerization on healthcare organizations and explain the value of consumer and patient feedback. We’ll also share how to capture these insights in the healthcare industry and provide some examples of healthcare organizations that are seeing success.

UserTesting guide for consumerization of healthcare: Meeting customer and patient expectations with user feedback

Innovate and grow by putting patients at the center of decisions

Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Cedar

Watch how Cedar used videos from potential customers to provide better healthcare
Intermountain Health customer story hero

Customer story

Intermountain Health

Read about Intermountain Health’s drive to improve their online experiences–which led to a 39.6% increase in new patient scheduling
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

GSK

Discover how the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines

Adapt and differentiate with UserTesting

How healthcare systems leverage UserTesting

  • Adapt rapidly to meet changing consumer needs with fast feedback

  • Improve adoption of digital tools by connecting with patients 

  • Get employee feedback to understand their challenges and better meet their needs

  • Capture competitive intelligence to inform a differentiated digital strategy and vision

  • Conduct live interviews with patients remotely to understand attitudes and behaviors

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Deliver empathetic, personalized patient experiences with UserTesting

  • Thanks to the insights we collected through UserTesting, we are now able to better understand what patients need during these tough times and can work with healthcare providers to meet these demands.
    Diana
    Diana Ye Product Design Lead, Cedar
  • We can co-create digital and product experiences with our target customers on a daily basis with UserTesting. No other solution makes it easier and faster to be Customer First, regardless of what we’re building.
    Jiaqi
    Jiaqi Mao Growth Hacking Lead, Digital Marketing and Ecommerce, Philips
  • Talking to patients builds empathy for the patients, and helps us understand the ‘why’ behind whatever we decide we are going to build.
    Frank
    Frank Rosile Product Development Manager, covermymeds
  • We use the UserTesting platform like a Swiss Army knife, from getting quick feedback on design prototypes to conducting a 300+ person deep dive on user personas.
    Pablo
    Pablo Sanchez Martin Vice President of Design at Total Brain, Total Brain

Check out test templates created by experts

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your patients’ thoughts on your experiences and services.

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Healthcare and wellness experiences templates

Get candid feedback or validation to help evaluate a new concept or idea.

Explore template
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Understand the patient journey

Improve the design and development of your health and wellness experiences while safely managing sensitive data.

Explore template
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Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities.

Explore template

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