What you'll learn
1. If patients can successfully complete tasks in a health app, site, or patient portal—and what can be improved
2. How patients perceive healthcare messaging, including care instructions, marketing materials, advertising, and more
3. How patients interact with wearable health devices in natural settings
4. Feedback on telehealth, in-person, or long-term care experiences
Healthcare apps and wearable device usage are on the rise. Over 90,000 health apps were released in 2020, and as of 2021, more than 350,000 digital health apps are available to download. Additionally, as of 2019, more than half of the American population owns at least one wearable.
Due to the COVID-19 pandemic and rising healthcare costs and health spending, healthcare and wellness are at the forefront of users’ minds more than ever. Patients and consumers are finding more digital, contactless ways to stay on top of their symptoms or conditions and improve their overall health.
Of course, when exploring any experience that includes personal information, data and privacy security are non-negotiable elements for both consumers and health organizations. Organizations must navigate and comply with HIPAA guidelines to ensure the safety and security of their customers’ data.
UserTesting’s healthcare and wellness experiences templates address this and more—from obtaining consent to discuss health-related topics to complying with the requirements for managing private health data.
As we look ahead, it’s clear that digital health is here to stay. Whether you’re in the healthcare, pharmaceutical, or wellness industry or managing CX, UX, or product design—these templates help you safely and securely understand your customers and patients while adhering to HIPAA guidelines.
These templates offer you feedback at any stage, whether before, during, or after a health or wellness experience is delivered. These templates are especially helpful when gathering feedback on a design prototype, learning more about your users’ pain points, establishing trust with patients, or enhancing the UI and UX of your product experiences.
Hear from our customers
B2C healthcare organization Total Brain is a mental health and fitness platform. Aiming to aid those with mental health issues, whether they do or don’t receive treatment, it helps its users measure and optimize their brain capacities while simultaneously overseeing the risk of mental conditions. After a website and app relaunch, Total Brain turned to UserTesting upon realizing they needed to bridge the empathy gap. Leveraging quick feedback on prototypes and analyses of user personas, the organization recognized the importance of qualitative research. Total Brain redesigned its platform’s user registration flow for the better and added new features and content, including a personalized home feed and recommendations, and neuro-optimized music, among others. The outcome was evident—their work with UserTesting resulted in a 50% increase in content consumed, a 91% user satisfaction score, and a boost in user registrations to over one million users.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.