Healthcare

Pharmaceutical

GSK + UserTesting

Discover how the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines

About the company

GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England.

Industry:  Healthcare,  Pharmaceutical
Company Size:  Global
Role:  Design,  Executives,  Research
Customer Type:  B2C or D2C,  B2B
Region:  Europe

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UserTesting enables us to pull from their Contributor Network, which gives us access to customers so we can test our prototypes in the right way, quickly. And we can launch seven tests in one afternoon–and potentially get feedback within the hour.
Jon Warden Head of User Experience & Design, GSK
Jon Warden Head of User Experience & Design, GSK
I think it's really important to both speak to people and see how people are reacting to digital experiences. With the help of UserTesting, we found out that healthcare professionals not only want information for themselves, they want a platform where they can also find information for patients.
Katy David, Product Insights & Experience Analyst, GSK
Katy David Product Insights & Experience Analyst, GSK

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