
Healthcare
Pharmaceutical
GSK + UserTesting
Discover how the biopharma leader builds websites that educate healthcare professionals about medicines and vaccines
Remote video URL

UserTesting enables us to pull from their Participant Network, which gives us access to customers so we can test our prototypes in the right way, quickly. And we can launch seven tests in one afternoon–and potentially get feedback within the hour.
I think it's really important to both speak to people and see how people are reacting to digital experiences. With the help of UserTesting, we found out that healthcare professionals not only want information for themselves, they want a platform where they can also find information for patients.