CoverMyMeds + UserTesting

See how a B2B healthcare tech company meets patient needs—and innovates new products for doctors, pharmacists, and insurers
Industry: Healthcare
Company Size: Enterprise
Role: Designer
Customer Type: B2B

About CoverMyMeds

CoverMyMeds is a healthcare software company that helps patients get the medication they need to live healthy lives.

CoverMyMeds achieved

Patients served
Sped up participant recruitment by two weeks
Significant cost savings


CoverMyMeds was tackling new product concepts to improve the prescription prior authorization process between doctors, pharmacists and health insurers but wanted to ensure that patient needs were at the forefront.


UserTesting allowed CoverMyMeds to amplify the voice of the patient, thanks to Live Conversation weekly interviews, which became the highlight of cross-functional team meetings known as Discovery Days.


CoverMyMeds identified ways to ease patient pain points and improve the prescription authorization process at a fraction of the time and cost compared to other alternatives. Plus, UserTesting has helped amplify the goals and importance of UX at an organization where the function is relatively new.

Frank Rosile
Product Development Manager
"Talking to patients builds empathy for the patients, and helps us understand the ‘why’ behind whatever we decide we are going to build."