What you'll learn
1. Validation of your ideas to ensure you build what your customers need
2. Exploration of customers’ experiences and frustrations with an experience or activity
3. How any audience performs a specific activity and whether they find it likable or not
4. Opportunities for delight to inform ads, messaging, and brand campaigns
The needs and frustrations template helps you understand what your audience likes and dislikes about a specific experience or activity. Easily see, hear, and talk to your customers remotely as they engage with your products, apps, and messaging to help you explore how they perform an activity today, and whether they’re satisfied or not.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.