Understand needs

Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities
needs discovery

What you'll learn

1. Validation of your ideas to ensure you build what your customers need

2. Exploration of customers’ experiences and frustrations with an experience or activity

3. How any audience performs a specific activity and whether they find it likable or not

4. Opportunities for delight to inform ads, messaging, and brand campaigns

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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