
Financial services
ATB Financial + UserTesting
Learn how ATB Financial rapidly innovates their platform with customers in mind
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ATB Financial prides itself on its ability to always put customers first, listening to their needs, and ensuring they have an enjoyable customer experience at every turn.
As part of this mission, ATB Financial’s UX designers have been working on a digital platform aimed at making banking easy for their customers. The team plans to continuously enhance this tool over the next decade to meet all ...
UserTesting has helped us shape different products, campaigns, and ideas quickly, putting our customers front and center. We run studies roughly every week which are informing how we shape our platform and scale our business.