Consumer products

Technology

Canva + UserTesting

Watch how Canva uses human insight to make design accessible to everyone

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  • 60M
    Active users after implementing UserTesting
  • Improved ease of use and boosted user confidence
  • 16K
    Customer experience narratives collected to date

The idea for Canva came from watching non-designers trying to use traditional design tools. The Canva team built the first version of their product in late 2013.

The inevitable challenge with launching a product for the first time is not having seen how people would actually use it. So they engaged UserTesting to conduct some exploratory research and discover where they could make improvements. The insights ...

UserTesting helped us understand what our users needed on both a UX and emotional level.
Melanie Perkins Canva Founder & CEO
Melanie Perkins Founder & CEO, Canva
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