
Consumer products
Technology
Canva + UserTesting
Watch how Canva uses human insight to make design accessible to everyone
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The idea for Canva came from watching non-designers trying to use traditional design tools. The Canva team built the first version of their product in late 2013.
The inevitable challenge with launching a product for the first time is not having seen how people would actually use it. So they engaged UserTesting to conduct some exploratory research and discover where they could make improvements. The insights ...
UserTesting helped us understand what our users needed on both a UX and emotional level.