Media & entertainment

Technology

Deezer + UserTesting

Check out how the music streaming service developed the Flow Moods AI function, generating mood-based playlists for millions of customers

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  • 35%
    Amount listened, higher than non-Flow users
  • Development of a feature that customer love
  • Hundreds of thousands adopt the new feature
People love Flow. They actually use it a lot. And they love the simplicity of it. But sometimes Flow needs a bit more guidance in the way it behaves - and that’s where UserTesting contributors helped us understand how to refine the feature.
Laurent Pinjon - Head of Design Operations, Deezer
Laurent Pinjon Head of Design Operations, Deezer
We work with UserTesting to test our product with existing and potential customers in all our key markets, covering France, the UK, the US, Brazil, and Germany.
Tom Abourmad - User Researcher, Deezer
Tom Abourmad User Researcher, Deezer
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Watch how rapid prototyping and testing with UserTesting contributors helped increase customer renewals by 133%
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.
    Watch how Amazon leverages insight from existing and potential customers to improve the seller experience
  • Tucow's thread
    Watch how Tucows evaluated perceptions from website visitors to rebrand and attract better employees
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.
    Read how the home security company assessed perceptions of key competitors to guide their marketing and product development