What you'll learn
1. How to quickly gather perspectives from customers to get proof of concept before a project is complete
2. How to identify areas for improvement
3. Validation of your product-market fit and decisions to verify that there's a need for your product or experience
4. Existing points of friction in your designs that need to be addressed to improve the user experience
A prototype is an initial model or sample of a product built to be tested for user feedback. It works to assess a new product or concept design’s utility in the real world and current market.
Prototype evaluation testing equips you with the necessary insight to ensure that your design or wireframe is going in the right direction and that you’re addressing any essential features or flaws—before you write even one line of code.
It’s always best to test early, and often. After all, redesigning a prototype is easier and less expensive than reworking a finished product that customers don’t want. By validating your design early, you’re reaping the benefit of collecting feedback from your target audience that will help shape your development efforts and priorities.
With this template, easily see, hear, and talk to your customers remotely, saving you budget, time, and resources—ensuring you get your product right from the start.
If following the Design Thinking Process, prototype evaluation will fall in the prototype stage, before the last stage of testing.
If the Agile Process is a better fit for your needs, plan for prototype evaluation during the develop stage, following designing and before testing.
To get started, you’ll need a publicly accessible link to a prototype (i.e. Figma, inDesign, etc.) or an interactive html prototype you can upload, that features the prototype you want to evaluate.
Hear from our customers
Insurance brokerage and advisory company Willis Towers Watson was assigned an idea for its annual hackathon. Exploring the concept of a commuter reimbursement mobile app, the team interviewed stakeholders and sketched designs—but didn’t stop there. In need of quick feedback due to a tight deadline, the team turned to UserTesting for the first time. Validating their prototype with contributors, they received indispensable feedback, changing the app’s interface for the better.
Armed with UserTesting highlight reels, the team won first place in the hackathon. But even better, the benefits of user feedback persuaded leadership that their prototype deserved to be more than an idea—turning into an actual product.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.