Understand needs

Value proposition validation

Test your value proposition with insights from your target customer
Value proposition validation

What you'll learn

1. How to ensure your value proposition resonates with your target audience

2. An understanding of if you're communicating the value of your product or service in a way that customers care about

3. How to test your messaging on landing pages, ads, or other content to see how your target audience responds

4. How to uncover unique value propositions you hadn’t considered

Hear from our customers

Pet insurance company Everypaw saw a need to boost their market share and keep up with competitors. What was at stake? Budget capacity for the next several years. Leveraging A/B studies, they narrowed down their target audience in UserTesting’s Contributor Network and solicited feedback for their 30-second ad, consisting of background music, various value propositions, and an ending screen. Looking for validation on their messaging, Everypaw was pleasantly surprised at contributors’ positive reactions, and laughs. Additionally, some of the feedback even settled internal debates. Thanks to UserTesting, Everypaw saw an 85% increase in engagement compared to the previous year and an increased market share.


Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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