TEST IDEAS AND PROTOTYPES

Visual design evaluation

Gather insights about creatives, designs, videos or other visual elements

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What you'll learn

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Whether your visuals drive an inherently negative or positive reaction from customers

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Understand whether your logo and/or brand assets are recognizable

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Whether the tone and message in your videos communicate what you intended, and avoid unintentional interpretations

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How to test competitive images or visuals to better understand how customers perceive your competitors

Featured guide

Competitive analysis with UserTesting

Learn how to understand your competitive differentiators and identify areas of opportunity.

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What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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Card sorting

Group, label, and describe information on your site or app more effectively.

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.