Visual design evaluation
What you'll learn
1. Whether your visuals drive an inherently negative or positive reaction from customers
2. Understand whether your logo and/or brand assets are recognizable
3. Whether the tone and message in your videos communicate what you intended, and avoid unintentional interpretations
4. How to test competitive images or visuals to better understand how customers perceive your competitors
Visual design consists of colors, images, typography, and placement, which can all help make or break the customer experience. In fact, 94 percent of first impressions are design-related.
Whether you’re creating a video, infographic, advertisement, or a website layout, your design has the power to evoke an emotional reaction or get your customer closer to doing the desired action.
Without getting user feedback early on, you risk underthinking or overcomplicating your design, which can leave the user frustrated or with an unintended impression. And now more than ever, consumers look for diversity, inclusion, and sustainability, requiring users to be at the forefront to get ahead of their needs and expectations.
UserTesting’s customers have relied on our contributor feedback to modify their digital assets to reduce customer confusion, and transition their online shopping process from 2D to 3D, to name a few cases. These feedback-based changes have resulted in faster optimization, a boost in conversions, and more customer interactions.
With UserTesting, determine whether images, videos, or other visual materials resonate with your intended audience. You have two templates to choose from, depending on whether your goal is evaluation or comparison. Easily see, hear, and talk to your customers remotely as they engage with your creatives to gather fast feedback for any visuals used for your campaigns.
If following the Agile Process, evaluating your visual design is recommended to take place early in the design stage, after planning and right before the develop stage.
This template will come in handy when you’re addressing pain points, redesigning an existing app or website, or preparing for a launch.
To get started, you’ll need the images or designs you’d like to evaluate or compare side-by-side.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.