What you'll learn
1. How to make better decisions during the design process by comparing two or more designs or prototypes
2. How to design consistent longitudinal studies that measure perceived usability over time, even as products evolve and change
3. How to prioritize what features should be improved or built next
4. How to capture perceived usability with a consistent methodology
A system usability scale (SUS) is a great tool for measuring the perceived usability of a product or experience. The scale consists of a ten-item questionnaire with five response options for test contributors—ranging from strongly agree to strongly disagree.
SUS scores fall on a scale of 0 to 100, with the average SUS score falling around 68. Scores above 68 are considered above average while those below 68 are considered below average.
UserTesting’s template solution calculates the SUS score as well as learnability, usability, adjective average, and net promoter scores based on contributor responses. Some of the benefits include being able to be easily administered to test participants, distinguish between easy-to-use or hard-to-use systems, and be used with multiple sample sizes.
With this template, you can measure the experience of using a product or design on a standard usability scale and compare experience scores over time—across industries or against competitors using a consistent scale.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.