UNDERSTAND NEEDS
Website evaluation
Assess critical website characteristics such as appearance, ease of use, and trust
What you'll learn
How to identify opportunities to improve conversion rates
Validation that your customers understand how to use your website and navigate the information within it
An understanding of what's driving the behavior reflected in your data and analytics
Ensure your website's look and feel evokes the intended emotion from your customers
There’s nothing more frustrating than for a customer to visit a website and have a poor experience, whether the checkout process is inefficiently designed, the page takes too long to load, or they can’t find the information they’re looking for.
This template can be customized for your needs whether you’re testing the usability or navigation elements of your website, or observing the ease or difficulty of completing a specific task.
With remote moderated or unmoderated testing, analyze how users navigate through your website given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your site to hone critical user flows, and improve your information architecture.
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
