What you'll learn
1. How to identify opportunities to improve conversion rates
2. Validation that your customers understand how to use your website and navigate the information within it
3. An understanding of what's driving the behavior reflected in your data and analytics
4. Ensure your website's look and feel evokes the intended emotion from your customers
There’s nothing more frustrating than for a customer to visit a website and have a poor experience, whether the checkout process is inefficiently designed, the page takes too long to load, or they can’t find the information they’re looking for.
This template can be customized for your needs whether you’re testing the usability or navigation elements of your website, or observing the ease or difficulty of completing a specific task.
With remote moderated or unmoderated testing, analyze how users navigate through your website given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your site to hone critical user flows, and improve your information architecture.
If you’re following the Agile Process, it’s recommended to hone in on website evaluation in the deploy stage, following the test stage and right before conducting website comparison.
Meanwhile, if you’re following the Design Thinking Process, opt for website evaluation during the testing stage, following prototype work. To start, you’ll need the website you’d like to test and an idea of one or several tasks you’d like test participants to complete.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
What to read next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.