UNDERSTAND NEEDS

Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust

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What you'll learn

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How to identify opportunities to improve conversion rates

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Validation that your customers understand how to use your website and navigate the information within it

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An understanding of what's driving the behavior reflected in your data and analytics

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Ensure your website's look and feel evokes the intended emotion from your customers

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

UserTesting competitive insights

What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Template

Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Template

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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Template

Card sorting

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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Solutions

For Marketing teams

Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.

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Solutions

Product and Design

Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.

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For UX research teams

Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.