UNDERSTAND NEEDS

Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust

Teaser images for the Template page

What you'll learn

Icon illustration of the number 1

How to identify opportunities to improve conversion rates

Icon illustration of the number 2

Validation that your customers understand how to use your website and navigate the information within it

Icon illustration of the number 3

An understanding of what's driving the behavior reflected in your data and analytics

Icon illustration of the number 4

Ensure your website's look and feel evokes the intended emotion from your customers

There’s nothing more frustrating than for a customer to visit a website and have a poor experience, whether the checkout process is inefficiently designed, the page takes too long to load, or they can’t find the information they’re looking for.

This template can be customized for your needs whether you’re testing the usability or navigation elements of your website, or observing the ease or difficulty of completing a specific task.

With remote moderated or unmoderated testing, analyze how users navigate through your website given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your site to hone critical user flows, and improve your information architecture.

Featured guide

Competitive analysis with UserTesting

Learn how to understand your competitive differentiators and identify areas of opportunity.

Cover illustration for UserTesting guide to competitive analysis

What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

Teaser images for the Template page

Template

Competitive comparison

Learn how customers feel about competitors and where you need an edge

Teaser images for the Template page

Template

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

Teaser images for the Template page

Template

Card sorting

Group, label, and describe information on your site or app more effectively.

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.