Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust
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website evaluation

Use this template to:

  • Test the usability of your website and ensure customers find it intuitive and easy to use

  • Validate that customers understand how to use your website and navigate the information within it

  • Test navigation elements and make sure your customers can find what they’re looking for

  • Observe how easy or hard it is to complete a specific task on your website

  • Ensure your website's look and feel evokes the intended emotion from your customers

  • Understand what's driving the behavior reflected in your data and analytics

  • Identify opportunities to improve conversion rates

Analyze how users navigate through your website given a specific task or goal. Easily see, hear, and talk to your customers remotely as they engage with your site to hone critical user flows, and improve your information architecture.