Understand needs

Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust
website evaluation

What you'll learn

1. How to identify opportunities to improve conversion rates

2. Validation that your customers understand how to use your website and navigate the information within it

3. An understanding of what's driving the behavior reflected in your data and analytics

4. Ensure your website's look and feel evokes the intended emotion from your customers

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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