What you'll learn
1. How experiences differ across groups to better serve all customers
2. How to make space for contributors to express their full identities along with their perspectives
3. How to configure a diverse set of audiences in the UserTesting platform
4. How to screen contributors using best practices for gathering identity information
Now more than ever, diversity and inclusion are critical aspects of conversations. A wider range of perspectives ultimately leads to better outcomes, and leaders need exposure to a broader spectrum of customers than they currently have access to. Luckily, the UserTesting Contributor Network can help you achieve this automatically to adapt to today’s market tensions and shifts.
As diversity and inclusion transform workplaces for the better, it’s important to incorporate those same principles into customer feedback and recruitment. While testing is an essential aspect of product development, efforts are negated if you’re not hearing from a diverse and representative audience. If you've found that the feedback you're getting doesn't align with the diverse identities in a given market, this set of recruitment-focused templates is ideal for addressing that need.
No two customers are exactly alike. By recruiting a diverse audience, you’ll have access to a wider range of perspectives—and get a deeper look into how your product’s experience varies based on one’s race, education status, financial background, and more.
The diverse and inclusive perspectives templates offer guidance if you need to ensure a representative sample of contributors, want to learn more about historically underrepresented groups, or are recruiting a new demographic for the first time. With these templates, designed to identify the needs of your diverse and unique customers, you can recruit based on race and ethnicity, education status, financial status, and more.
Leveraging the diverse and inclusive perspectives templates offers guidance for probing on sensitive topics —and ensures that your team creates a safe space for contributors to share their unique perspectives through screeners, tasks, and questions.
While there’ll always be room for improvement regarding diversity and inclusion, these templates will get you one, or a few, steps closer to your customers with optimized screeners and an inclusive target audience.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.