UNDERSTAND NEEDS
Diverse and inclusive perspectives
Learn how experiences differ across groups to better serve all users
What you'll learn
How experiences differ across groups to better serve all customers
How to make space for contributors to express their full identities along with their perspectives
How to configure a diverse set of audiences in the UserTesting platform
How to screen contributors using best practices for gathering identity information
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.