What you'll learn
1. Test the usability of your app and ensure customers find it easy to use
2. Validate that customers understand how to use your app and navigate the information within it
3. Test navigation elements and make sure your customers can find what they’re looking for
4. Observe how easy or hard it is to complete a specific task within your app
According to an eMarketer study, 88% of smartphone usage is spent using apps. This widespread usage means there is ample opportunity for app developers to get in front of users—but also means there's a lot of competition for user loyalty. In fact, according to eMarketer, most deleted apps are removed within a week after the last use, indicating that apps must prove their value to users with every use, or risk obsolescence. Consistent testing post-launch is key to ensuring your app remains relevant and engaging to your audience.
The mobile app evaluation template will help your team understand what users think about using your app and highlight areas for improvement relating to ease of use, trustworthiness, value, and visual appeal of your app.
Related reading: A/B testing mobile apps
This template is great for any app that’s live and downloadable from an app store. You can use this template to benchmark specific user metrics to better understand how your target audience uses your app, or track certain trends around usage or loyalty.
If you’re following the Design Thinking Process, opt for mobile evaluation during the testing stage, following the prototype phase. If the Agile Process is a better fit, mobile evaluation will fall under the deploy stage, before the feedback phase.
To get started, you’ll need the app you’d like to test and a few tasks you’d like contributors to attempt.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.