UNDERSTAND NEEDS
Mobile app evaluation
Assess critical app characteristics such as appearance, ease of use, and trust
What you'll learn
Test the usability of your app and ensure customers find it easy to use
Validate that customers understand how to use your app and navigate the information within it
Test navigation elements and make sure your customers can find what they’re looking for
Observe how easy or hard it is to complete a specific task within your app
According to an eMarketer study, 88% of smartphone usage is spent using apps. This widespread usage means there is ample opportunity for app developers to get in front of users—but also means there's a lot of competition for user loyalty. In fact, according to eMarketer, most deleted apps are removed within a week after the last use, indicating that apps must prove their value to users with every use, or risk obsolescence. Consistent testing post-launch is key to ensuring your app remains relevant and engaging to your audience.
The mobile app evaluation template will help your team understand what users think about using your app and highlight areas for improvement relating to ease of use, trustworthiness, value, and visual appeal of your app.
Related reading: A/B testing mobile apps
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
