Ad testing

Gather reactions to your ad experiences, whether your focus is your imagery, messaging, or competition, this template offers questions you didn’t think to ask and more

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What you'll learn

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Your target audience’s reactions to your ad, and whether they'll take the desired action

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How customers perceive your competitors based on competitive images or visuals

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Whether the tone and messages communicate what you intended and avoid misinterpretations

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Whether your visuals drive an inherently negative or positive reaction from your customer and if your logo or brand assets are recognizable

Hear from our customers

Non-profit organization CaringBridge came to UserTesting for help with launching their first major ad campaign. Aiming to hit it on the mark with prospects the first time around, the personal health journal site leveraged unmoderated tests to evaluate reactions to their marketing video ads. Thanks to the help of UserTesting’s contributor network, the tests reaped both qualitative and quantitative results, from enhanced understanding of brand awareness to reduced turnaround time and higher ad impact metrics.

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What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Competitive comparison

Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Customer journey

Customer journey templates and resources

Understand how customers engage with your brand or products across multiple touchpoints

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Card sorting

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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For Marketing teams

Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.

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For Product and Design teams

Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.

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For UX research teams

Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.


Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.