Test ideas and prototypes

Ad testing

Gather reactions to your digital, print, or billboard—through human insight

​​What you'll learn

1. Your target audience’s reactions to your ad, and whether they'll take the desired action

2. How customers perceive your competitors based on competitive images or visuals

3. Whether the tone and messages communicate what you intended and avoid misinterpretations

4. Whether your visuals drive an inherently negative or positive reaction from your customer and if your logo or brand assets are recognizable

Hear from our customers

Non-profit organization CaringBridge came to UserTesting for help with launching their first major ad campaign. Aiming to hit it on the mark with prospects the first time around, the personal health journal site leveraged unmoderated tests to evaluate reactions to their marketing video ads. Thanks to the help of UserTesting’s contributor network, the tests reaped both qualitative and quantitative results, from enhanced understanding of brand awareness to reduced turnaround time and higher ad impact metrics.

CaringBridge hero image

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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