With this template you can
1. Ensure your multichannel experiences are seamless—especially during a redesign
2. Master the delivery of a connected customer experience in an increasingly complex retail landscape
3. Understand and connect behaviors and motivations at every step of the customer journey
4. Understand consistencies, inconsistencies, and evaluate overall experience across channels
A multichannel study captures activities that span more than one channel or device. While there’s a lot to plan for and consider when structuring this study, the payoff is rewarding: your team gets a full picture—from your customers’ perspective—of what it’s like to experience a series of interactions across the touchpoints that matter.
This template can be used whenever you need to understand how people experience your product or service across multiple touchpoints. Additionally, you can use this template to assess experiences via mobile, desktop, and real-world interactions.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.