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Optimize conversion rates
Optimize for frictionless experiences to improve sales and maximize the efficiency of marketing investments.

What you'll learn

What's driving high customer acquisition costs (CAC)
Understand why traffic isn't converting and driving up your CAC.

Address cart abandonment
Discover why shoppers abandon their carts at any stage of the buying journey.

Uncover mobile optimization issues
Ensure your mobile experience matches your desktop experience and pinpoint gaps to create more seamless experiences.
Guide
Optimizing conversion rates for retail and consumer brands
Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment, maximize conversions, and exceed customer expectations.

Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
