What you'll learn
1. How consumers purchase and use sustainable products in their daily lives
2. A better understanding of evolving consumer needs and expectations for sustainable products and services
3. How to improve clarity and efficacy of sustainability program and environmental impact communications
4. A better understanding of how customers prioritize sustainability compared to other product and service attributes
Sustainability is becoming a key area of focus for consumers when they think about which companies and brands they support. According to Business Wire, 60 percent of consumers rate sustainability as an important purchasing characteristic.
However, a disconnect exists between consumers and retailers. A report by First Insight and the Baker Retailing Center found that while 66 percent of consumers are willing to shell out more for sustainable products, 66 percent of retailers believe the opposite to be true.
UserTesting works to bridge this gap with the help of these templates, which can provide your organization with the opportunity to better understand expectations, emotions, and needs about sustainability and bring human insights into consideration when developing ideal experiences and brand identity.
UserTesting has three sustainability templates to choose from, and your timeline will depend on which you choose. If testing sentiment and buying behavior, and you’ve chosen the Design Thinking Process, it’s recommended to slot this into the design stage, before the ideate stage. If honing in on program feedback, and you’re following the Agile Process, this would occur last during the feedback stage. You may even choose to conduct a comparison with competitors.
And finally, if you’re evaluating tangible, sustainable products, this would fall in the testing stage of either process.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.