UNDERSTAND NEEDS
Sustainability perception testing
Understand customer expectations and sentiment about sustainability
What you'll learn
How consumers purchase and use sustainable products in their daily lives
A better understanding of evolving consumer needs and expectations for sustainable products and services
How to improve clarity and efficacy of sustainability program and environmental impact communications
A better understanding of how customers prioritize sustainability compared to other product and service attributes
Sustainability is becoming a key area of focus for consumers when they think about which companies and brands they support. According to Business Wire, 60 percent of consumers rate sustainability as an important purchasing characteristic.
However, a disconnect exists between consumers and retailers. A report by First Insight and the Baker Retailing Center found that while 66 percent of consumers are willing to shell out more for sustainable products, 66 percent of retailers believe the opposite to be true.
UserTesting works to bridge this gap with the help of these templates, which can provide your organization with the opportunity to better understand expectations, emotions, and needs about sustainability and bring human insights into consideration when developing ideal experiences and brand identity.
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
