What you'll learn
1. Patterns in a user’s first impression of the listing and whether the messaging comes across as intended
2. The clarity of your app's description and the likelihood the user will download
3. Which elements of your app store listing resonates most with potential user expectations such as icons, screenshots, videos, descriptions, and more
4. Any hesitation or confusion a user may have about your app store listing, and why
There were 230 billion mobile app downloads in 2021, according to Statista. There’s no doubt that reliance on mobile devices has drastically grown, so it’s critical that you ensure your app experiences delight the more than 2.7 billion smartphone users across the globe.
A prospect may discover your mobile app for the first time while browsing the app store, or they might’ve been directed via a QR code, google search, or advertisement. No matter the route, the stakes are high to grab their attention the first time. App store optimization saves you from playing catch-up with your users. After all, you don’t want to invest your organization’s effort, resources, and budget to boost app store listing impressions only to receive mediocre download metrics that don’t match up.
Standing out from the competition is no easy feat, but you can take the guesswork out of it with user feedback. Whether you’re undergoing a redesign, needing early feedback after a launch, or developing a prototype, testing your app store listing with your target audience ensures that not only the mobile app, but the information surrounding it, delivers the right information at the right time.
With your choice of target audience and the total number of contributors you want to hear from, this app store feedback template offers pre-made questions that you can reuse, build off of, or be inspired by.
Don’t forget that a functional and engaging app store listing is only half of the puzzle. It goes hand-in-hand with a well-executed mobile app, and neither can perform without the other. Once you’re ready to tackle your mobile app experience, find the evaluation template here and the navigation template here.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.