Landing page conversions

Optimize conversions with insights about what motivates your customers
landing page

Use this template to:

  • Ensure customers are effectively moving through your purchase funnel

  • Understand points of confusion or clarity while they complete a flow

  • Evaluate potential improvements to your landing page based off points of friction

  • Test a competitor’s landing page to find opportunities for a competitive advantage

Interviewing, recording, and watching your visitors gives you another layer and dimension of understanding that written feedback and analytics alone might not give you. Whether you choose to do in-person testing or remote testing, following along on a user’s screen as they interact with your landing page puts you in the user’s shoes and helps you see your landing page through their eyes.