UNDERSTAND NEEDS
Persona characteristics
Bring your customer personas to life with insights about their attitudes and behaviors
What you'll learn
How to generate a compelling and holistic picture of your ideal customer
How to assess attributes of your customer that may affect the experience you provide them
How to become more inclusive and encompass people that represent the full range of human perspectives
How to provide business teams information they need to make decisions considering the needs, experiences, and goals of their diverse users
If you don’t invest time into analyzing your customer, you risk making a product that they don’t want or need—wasting resources and efforts. When it comes to understanding your customer, more is more. To exceed their expectations and needs requires solid knowledge of their purchasing habits, decision making process and timeline, and information that they’re lacking.
One thing’s for certain, not all customers are the same. The challenge is appealing to a wide variety of personas while showcasing something about your organization that they can all relate to or understand.
Connecting with users requires you to uncover information about their unique attitudes, behaviors, characteristics, and desires. To get a complete view of your diverse user base, you’ll need to pull together enough qualitative stories that breathe life and context and make the persona feel real.
Opt for this template if you’re building a complete picture of your ideal customer or assessing customer attributes that may affect their buying behaviors.
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
