Understand needs

Persona characteristics

Bring your customer personas to life with insights about their attitudes and behaviors

What you'll learn

1. How to generate a compelling and holistic picture of your ideal customer

2. How to assess attributes of your customer that may affect the experience you provide them

3. How to become more inclusive and encompass people that represent the full range of human perspectives

4. How to provide business teams information they need to make decisions considering the needs, experiences, and goals of their diverse users

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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