Launch and iterate quickly

Website comparison

Compare experiences side-by-side to understand what people prefer–and why

What you'll learn

1. How to compare two competitors’ sites to identify opportunities, strengths, weaknesses, and ease of use

2. An understanding of why a person might be more likely to convert on one landing page over another

3. How to test your website against a competitor’s to compare the two digital experiences

4. A comparison of two versions of your website—perhaps an older version and a newer one to see how customers react to new layouts and designs

After completing a website comparison, consider taking a look at the templates for website conversions to analyze how to best persuade customers, website evaluation for understanding the trustworthiness and value of your site, and website navigation to assess its ease of use.

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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