Test ideas and prototypes

Messaging comprehension

Gather human insight on your messaging and positioning—avoiding risk and boosting understanding
messaging comprehension

What you'll learn

1. Candid feedback and reactions to email copy, ads, CTAs, in-app messaging, microcopy, and virtually anything with words

2. Whether the messaging on your digital properties resonates with customers

3. Validation of the likelihood that your customer would take action based on your copy

4. Any points of confusion in messaging, copy, or other written content

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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