Understand needs

Connected Devices and Internet of Things (IoT)

Engage and evolve with customers as digital transformation continues to grow

What you'll learn

1. How consumers use connected devices in their daily lives

2. How to optimize digital touchpoints and discover what users find easy or difficult

3. How to rapidly innovate your product or organization that doesn’t yet have connected devices

4. Understand evolving consumer needs and expectations for connected devices

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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