Connected Devices and Internet of Things (IoT)
What you'll learn
1. How consumers use connected devices in their daily lives
2. How to optimize digital touchpoints and discover what users find easy or difficult
3. How to rapidly innovate your product or organization that doesn’t yet have connected devices
4. Understand evolving consumer needs and expectations for connected devices
Texting from your laptop. Turning off the light by instructing your speaker. Locking your front door through your phone from miles away. Our day-to-day life has become increasingly intertwined with technology. As more devices become linked via cloud computing and the expectations of customers change, there’s a heightened need for companies to understand how people interact with these connected devices and new experiences.
Depending on your needs, you may prioritize seeing how real-world users use a device in their day-to-day and what praise or criticism they may have.
Or, it may be more fitting to localize on how customers expect companies to show up and solve problems with connected devices.
And last but not least, your focus may lie with observing how users interact with a prototype of a connected device and validating early-stage designs.
UserTesting offers three connected device-focused templates that provide sample questions that can be used as-is or customized to fit your organization’s exact testing requirements. Pick one out of the three options, or use them all.
Opt for this template when you’re looking to gain a more complete picture of customers’ expectations, expanding into connected devices, or are optimizing current connected device experiences.
While this list isn’t exhaustive, use it as a starting point for the possibilities.
- Smart appliances
- Smart speakers
- Smart TVs and displays
- Streaming devices
- Security systems
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.