Understand needs

Customer environment and context

Gain a deeper understanding of a customer’s environment—and how your product fits in

What you'll learn

1. Customer behaviors and habits related to the product or service

2. Perspectives from customers interacting with your product or service in their own environment

3. The customer needs that the product is meeting, and discover which are unmet

4. Users’ satisfaction or dissatisfaction with a product and why

Hear from our customers

E-learning company Udemy realized they needed more clarity on the patterns and behaviors of students who used Udemy on both mobile and desktop versus those who only used the mobile platform. They found that a long-term study would best fit their needs and with the help of UserTesting, implemented remote, unmoderated diary studies. When a student started a test, they were asked to use their mobile camera to show their environment, context, and what they were doing. After analyzing the results, Udemy noticed that when students were learning, they were typically in one place with some preferring the mobile platform for its convenience. Armed with these findings, Udemy is using these results for new products and feature planning.


Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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