Financial services
Wise + UserTesting
Check out how Wise relies on UserTesting to help over 10 million people and businesses manage their money across the world
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About the company
Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 56 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.
Co-founded by Kristo Käärmann and Taavet Hinrikus, Wise launched in 2011 under its original name TransferWise. It is one of the world's fastest growing, profitable tech companies and is listed on the London Stock Exchange under the ticker, WISE.
10 million people and businesses use Wise, which processes over £5 billion in cross-border transactions every month, saving customers over £1 billion a year.
Industry: Financial services
Company Size: Enterprise
Role: Executives, Marketing, Product, Research
Customer Type: B2C or D2C
Headquarters: Europe (EMEA)
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Contact SalesWise (formerly known as TransferWise) is a publicly-traded, London-based technology company founded in 2011. Wise is building the best way to move and manage money around the world, helping a community of over 10 million like-minded people and businesses.
Wise hired Jennifer Lee as their first qualitative researcher to understand how they could improve their app and their website based on customer insights. This was something ...
The marketing department uses UserTesting to test the messaging that they have on several key web pages. From that, they were able to boost the amount of page views by up to 400%, which was fantastic.
Guide
Boost digital banking conversions and onboarding
Use this guide to discover how some of the most successful retail banks and financial institutions have tackled challenges with the digital account opening process. By addressing common hurdles—like overly complex onboarding steps and unmet customer expectations—you’ll see how they boosted conversion rates and elevated customer satisfaction.
